Anushka Rathod is the kind of person who left investment banking and said, “Let me explain all this in normal language.”
Her content covers finance, business, and economics, but in a way that doesn’t feel like you accidentally opened your textbook. It’s more like a quick reel that suddenly makes you go, “Ohhh, that’s what that means.”
She also breaks down global financial news, so you can sound informed in conversations without actually reading long articles.
Honestly, her page is for anyone who wants to understand money… without needing three coffees and a finance degree first.
Top 10 Finance Influencers in India
Table of Contents
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Chaitanya Rathi
- 6 min read
Summary
Managing money is no longer just about saving, it’s about making smarter decisions, building long-term wealth, and staying financially aware in a fast-changing world. With more young professionals and students taking charge of their finances, there’s been a noticeable shift in how people consume financial advice.
Social media has played a huge role in this shift. What used to feel complex and intimidating is now being broken down into simple, relatable content by finance influencers. From budgeting and investing to understanding market trends and financial planning, these creators are making finance more accessible for everyday audiences.
For brands in the BFSI space, this evolution has opened up new opportunities. Influencer marketing is no longer limited to lifestyle, it’s now a key strategy for financial institutions looking to build trust and connect with a younger, digitally savvy audience. Instead of traditional advertising, people are increasingly relying on creators who simplify concepts and share practical, experience-driven advice.
If you’re looking to make better financial decisions or simply want to stay informed, following the right voices can make all the difference. Here’s a list of finance influencers in India who are consistently creating valuable and easy-to-understand content in this space.
Here are the Top 10 finance influencers in India to follow on Instagram :
Anushka Rathod
Followers:
1.3M
Engagement Rate:
2.04%
About the Creator
Shreya Kapoor
Followers:
573.6K
Engagement Rate:
0.16%
About the Creator
Shreyaa Kapoor blends finance with humour in a way that instantly clicks with her audience. After transitioning from consulting to content creation, she has focused on simplifying investing, taxation, and money management through relatable, often witty formats.
Recently, Shreyaa has been working on long-form financial education formats, including structured courses and workshops aimed at helping young earners build sustainable money habits. She’s also collaborated with emerging fintech startups, lending her voice to campaigns that focus on smarter financial planning and responsible investing.
Ankur Warikoo
Followers:
4.0M
Engagement Rate:
3.39%
About the Creator
Ankur Warikoo is that one guy who’ll post on LinkedIn and suddenly you’re questioning your life choices while eating Maggi at midnight.
You open his content thinking “okay, finance tips,” and two slides later, he’s got you thinking about discipline, habits, purpose, and why you still haven’t started that SIP.
He explains money, investing, and career stuff in a very no-nonsense way, like a senior who won’t sugarcoat things but also won’t confuse you.
Shivanshu Agrawal
Followers:
1.5M
Engagement Rate:
8.53%
About the Creator
Shivanshu Agrawal has built a strong presence by combining finance with broader conversations around economics, geopolitics, and business trends. His ability to connect global events with everyday financial impact makes his content both insightful and relevant.
Lately, Shivanshu has been actively collaborating with finance platforms and brands to create awareness around taxation and smart investing. He’s also been experimenting with deeper educational formats, including detailed explainers and breakdowns of policy changes that affect retail investors.
Raj Shamani
Followers:
11.3M
Engagement Rate:
4.62%
About the Creator
Raj Shamani is that guy you watch for 5 minutes and suddenly feel like you should wake up early, start a business, and fix your life, all before lunch.
He’s spoken at the UN, runs companies, hosts podcasts, and still explains business and investing like it’s casual chai conversation.
His content is half “here’s how money works” and half “bro aim bigger.”
Also, fair warning: one video in, and you might start making a life plan you didn’t even ask for.
Ashish Dawar
Followers:
2.2M
Engagement Rate:
1.22%
About the Creator
Ashish Dawar, popularly known as Legal Baba, focuses on the legal side of finance, an area often overlooked but extremely important. From property laws to loan agreements and financial rights, his content helps people navigate real-world financial decisions safely.
In the past year, Ashish has been increasingly involved in awareness campaigns around legal literacy, collaborating with platforms that aim to educate users about compliance, documentation, and financial safety. His content continues to bridge the gap between law and everyday finance.
CA Rachana Ranade Phadke
Followers:
1.2M
Engagement Rate:
1.37%
About the Creator
Rachna Ranade is basically the finance teacher many people wish they had before making their first terrible stock market decision.
A chartered accountant with years of auditing experience, she started by teaching CA and college students in Pune. Slowly, those classes moved online… and suddenly, thousands of people were learning about investing from her.
Her YouTube and Instagram are full of simple explanations about stocks, savings, and personal finance, the kind that makes you think, “Okay, maybe money management isn’t that scary.”
From classrooms to millions online, she’s built a reputation as the internet’s calm, practical guide to investing.
Neha Nagar
Followers:
2.1M
Engagement Rate:
2.43%
About the Creator
Neha Nagar is basically the finance friend on the internet who explains money stuff before you make a very questionable financial decision.
She’s the founder of TaxationHelp, a platform that helps startups and businesses deal with legal and financial paperwork, the kind most people avoid until the last minute.
On YouTube and Instagram, she breaks down things like stocks, mutual funds, taxes, and saving money. Her series “Master Your Money” is basically a crash course in personal finance… minus the boring lecture vibe.
So if finance usually makes your brain switch off, her content is the kind that keeps it simple and slightly less intimidating.
Sharan Hegde
Followers:
2.9M
Engagement Rate:
1.59%
About the Creator
Sharan Hegde is basically the guy who explains money in a way that doesn’t make your brain shut down in 2 minutes. He started in corporate life (yes, KPMG spreadsheets and all), and somehow switched to making finance content that even your “I hate maths” friend can understand. His videos feel like that one friend who explains SIPs, investing, and money habits over coffee, simple, no jargon, no intimidation. He’s super active on LinkedIn too, casually discussing finance, psychology of money, and life decisions like it’s normal small talk.
Deepak Bajaj
Followers:
1.6M
Engagement Rate:
3.71%
About the Creator
Deepak Bajaj has positioned himself at the intersection of personal development and financial awareness. Known for his focus on mindset and behavioural change, his content goes beyond just numbers, highlighting how habits, discipline, and decision-making play a key role in financial growth.
Over time, his content has evolved to include more structured guidance around money management, goal setting, and wealth-building principles. He often breaks down complex ideas into actionable steps, making them easier to implement in everyday life. Recently, his content has also leaned more into workshops, structured learning modules, and practical frameworks that help individuals take control of both their personal and financial journeys.
Conclusion
As financial awareness continues to grow, the role of influencers in this space is becoming increasingly important. They simplify complex topics, bust common myths, and help audiences make more informed decisions, something that traditional financial communication has often struggled to achieve.
For brands, especially in the BFSI sector, this presents a strong opportunity to connect with audiences in a more authentic and relatable way. Influencer-led content allows financial services to be integrated naturally into conversations that people are already engaged in.
At Confluencr, we understand how to navigate this space effectively, bringing together the right creators and crafting campaigns that resonate. If you’re looking to explore finance influencer marketing and build meaningful collaborations, we’d be happy to help you get started. Send us an email at [email protected], and we’ll get back to you immediately!
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About the Author
Chaitanya Rathi
Chaitanya Rathi is a customer-centric Influencer marketing professional known for his strong bias for action. He specializes in influencer marketing and scaling organizations, having driven over 700+ million views on content created for more than 100+ leading brands.
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