On social media platforms, influencer marketing has shown to be a successful marketing strategy for firms. Previously mainly employed by lifestyle companies, influencer marketing is now heavily utilised by banks and other financial institutions. Because the banking and financial industry is now expected to be relevant, finance influencers are even more crucial. The millennial generation is becoming financial decision-makers in its own right, and conventional marketing strategies no longer work for them. Influencer marketing in the BFSI industry is increasing steadily because of this.
Investing, planning, and saving money is becoming increasingly important among young professionals and students.
You may learn from India’s well-known finance influencers to make better financial selections if you wish to enhance your investments. The top 10 Indian financial influencers on Instagram are in this article you absolutely must follow them if you want to stay up to date with the Indian economy. You’ll not only get some helpful tips, but you’ll also get solutions to some common myths regarding investing money. These influencers receive millions of views daily, so gathering pertinent data is a smart idea before committing to any investments.
01
Anushka Rathod @anushkarathod98
Anushka Rathod, a former investment banker who shares her expertise in finance and investing on social media, is one of the best finance influencers in India. She breaks down the finance jargon on Instagram, teaching fellow newbies the concept of finance- giving us financial independence.
Rathod rules the Instagram world, wherein she makes everyone understand these concepts in layman’s language through memes and replicated movie scenes.
She covers a wide range of topics, so people having different kinds of investment instruments can find something of their use on her account. She posts content on cryptocurrency, income tax filing, NFTs, real estate, credit cards, mutual funds, and many more.
02
Shreyaa Kapoor @shreyaakapoor_
Shreyaa Kapoor, a finance student, formerly worked as a consultant for Bain & Company. Her videos stress making sensible financial decisions, investing, trading stocks, etc.
Shreyaa is one of the top Finance Influencers in India. She has mastered the art of explaining financial terms and giving tax advice through memes and comedy skits.
She explains her content in funny and simple-to-understand language, which makes it easy for her followers to grasp the concept of Personal Finance and Financial Freedom.
Shreyaa covers a range of topics, including Investment Schemes, Loans and related laws, Taxation advice, cryptocurrency, and many more.
03
Ankur Warikoo @ankurwarikoo
Ankur Warikoo is a mentor, author, businessman, angel investor, and public speaker. He co-founded Nearbuy and Groupon India and served as their first CEO. His first book, Do Epic Shit, was recently published. Additionally, he talks about failure, personal finance, and entrepreneurship. Warikoo started writing articles for LinkedIn, he also launched a YouTube channel. He is also quite active on Instagram. His initial priorities were entrepreneurship and personal growth. Warikoo, however, realized he had a great deal of prospective interest in personal financial advice.
04
Shivanshu Agrawal @marketingshivanshu
Shivanshu Agrawal, widely known as one of the top finance influencers in India, has garnered a significant following on Instagram due to his diverse portfolio of knowledge on finance, geopolitical issues, economics, and business. His success is evident from being featured in Forbes Magazine’s India’s Top 100 Digital Stars list, showcasing his impact in the digital space. Collaborating with fellow creators and partnering with prominent brands like MyBiz, Cleartax, Etmoney, and Odoo, Shivanshu has effectively raised awareness on various topics, including income tax, general tax awareness, and easy investment learnings for beginners. His ability to engage and educate his audience on a wide range of financial and marketing subjects has solidified his position as a leading influencer in the industry.
05
Raj Shamani @rajshamani
Raj Shamani, a popular finance influencer in India, has gained a significant following on Instagram and YouTube by making finance fun and accessible for his audience. Raj’s content extensively deals with business, finance, and motivation. He wants his audience to get their tasks done and speaks directly about investors’ pain points, regardless of where they are in their financial journey.
As a public speaker, he discusses his investment, stock market, and initial public offering (IPO) experiences and perspectives, cryptocurrency, and recession. Raj’s ability to diversify his content and experiment with different styles and forms of content has made him a valuable resource for those seeking financial guidance.
06
Ashish Dawar @iamlegalbaba
Aashish, popularly known as Legal Baba on Instagram, is a legal advisor and digital content creator who has become one of the top financial influencers in India. With a background in Law Studies, Aashish focuses on the legal side of financial independence and helps people with legal matters. He creates awareness about various financial topics, including secure property transfers, loan repayments, real estate investments, laws of the land, individual rights, and currency laws.
Aashish’s content is a mix of photos, videos, and motivational posts, making it engaging and informative for his audience. His dedication to financial literacy and legal advice has helped change many lives for the better, making him a resource for those seeking financial guidance.
07
Rachana Ranade @ca_rachanaranade
CA Rachana Ranade Phadke is a finance influencer living in Pune who speaks about financial freedom and investing advice. Rachana Ranade provides a collection of courses for several finance-related areas on her website. The stock market, mutual funds, personal money management, fundamental and technical analysis, and other topics are in Ranade’s level-based courses.
She’s a sensation on Instagram, where she talks about money management via reels. You may learn about stock market investment by following her. Rachana is one of the finest financial influencers in India and provides stock market trading advice. She also discusses upcoming initial public offerings (IPOs), company financial reports, and daily stock market developments in India, with every post reflecting her immense expertise in the field.
Rachana Ranade is a true superstar and provides expert advice for those seeking financial freedom.
08
Neha Nagar @iamnehanagar
Neha Nagar is a financial influencer in India who helps people expand their businesses to raise financial literacy through content creation.
She considered careers in sales, marketing, accountancy, modelling, and acting before settling on finance. Neha is a multifaceted woman who runs her own business and creates financial information on social media. She developed brief videos and reels to spread awareness on social media since her sole objective is to make people’s lives easier via financial education.
09
Sharan Hegde @financewithsharan
Former management consultant Sharan Hegde now works full-time as a content writer and assists the average person in making a tonne of money. In addition, Sharan actively invests in fintech and ed-tech businesses as an angel investor. He shares fascinating personal finance material on Instagram, covering topics on investing, money management, and the psychology of money with a dash of humour and cosplay. Pay attention to the captions as well; they provide a lot of information.
Additionally, he creates very actionable postings on LinkedIn and Twitter for individuals who would rather read them. If you follow Sharan on Instagram, you will be astounded by his financial acumen
10
Deepak Bajaj @coachdeepak
Deepak Bajaj is one of the financial influencer’s Instagram accounts you need to follow for finance. Deepak Bajaj has gained recognition as a Master of Personal Transformation for “empowering individuals to be the best they can be.” Deepak’s interest in human behaviour and success psychology has inspired him to gather, create, and disseminate valuable knowledge, tips, tricks, and techniques for living a fulfilling life, including managing money.
This top Indian finance influencer is adamant that using the proper language, resources, methods, and procedures may result in immediate and long-lasting changes.
Conclusion
Influencer marketing for banks, however, calls for more than simply a blog post bragging about how great your company is. The most effective strategy to target an audience in the BFSI business is to develop successful content strategies. However, the financial services industry has long been thought of as one that primarily employs conventional marketing strategies. However, some people might be surprised to learn that Instagram influencer marketing is more common in banks than it would seem. Instagram influencer marketing is a developing trend that has recently been viewed as a key component of BFSI’s marketing strategy. If you want to network with influencers but are unsure of how to proceed, please get in touch with us, and we would be pleased to help.
Confluencr, as a global influencer marketing firm, recognises the enormous potential of these finance influencers on their audiences and wants to assist our customers in gaining collaborations with these social media influencers. We have cultivated a global network of prominent Instagram influencers. We can assist you in getting your business in front of the appropriate audience at the right moment and through the right group of influencers. Do you want to learn more about influencer marketing and how it may benefit your brand? Send us an email at [email protected], and we’ll get back to you immediately!
