10 Best Regional Lifestyle Influencers to Follow on YouTube

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Over the last decade, the importance of social media has proliferated. Social media influencers have gained immense popularity. They have established credibility in their specific niche. They have access to a large audience and can persuade their audience with authentic content. They are not merely marketing tools but also social relationship assets with whom brands can collaborate to achieve their marketing objectives. Influencers have the power to influence the purchasing decisions of their audience, and being a YouTube influencer marketing agency, we have curated a list of the top 10 best regional influencers on YouTube that can be a great fit for your next collaboration.

Top 10 best regional influencers to follow on Youtube:

A  well-known Indian YouTuber whose major goal is to educate people about their legal rights as consumers through his Ur IndianConsumer YouTube channel. Prasad Vedpathak is the channel’s originator. His unboxings, evaluations, and purchasing advice for a wide range of goods, including electronics and apparel, have helped him become a well-liked name on the internet.

It is strongly advised that you contact his channel “Ur Indian Consumer” if you are experiencing any consumer-related problems and require any help. This regional lifestyle influencer posts tutorials on how to file complaints regarding problems with any consumer goods or services.

He has almost 1.24 million YouTube subscribers and 825 thousand subscribers on his other channel, UIC vlogs. More than 1.5 million people have seen “How to Make Money on YouTube [Hindi],” one of his most well-liked videos there.

One of Kolkata’s most well-known Instagram users and influencers in fashion and lifestyle is Riyanka, who is noted for her unique content. Her attitude to the businesses she has worked with is personable but professional. She is one of the few influencers that are very selective about the businesses she partners with. She only works with products she believes in. Therefore, if you need a flawless face to promote a great product, she may be the one for your brand!

One of the best fashion influencers in Kolkata, this Indian lifestyle influencer has a strong hold on her audience since, in contrast to other influencers who are celebrities, and frequently engages with her followers. She is accessible, reasonably priced, and knowledgeable.

Blogger and influencer Riyanka is from Kolkata and presently resides in Pune. She produces content in the fashion, beauty, lifestyle, and travel sectors. She also has a 95.4k subscriber base on her YouTube channel. On her profile, you won’t find a dull moment. It is all so lively and vibrant!

An actor, a film director, writer, and a YouTuber, Nitin Jani is prominently known as ‘Khajur Bhai’. With 2.31 million subscribers on his YouTube channel and 829k on his vlogging channel Khajur Bhai Vlogs, Nitin is titled the Gujarati Comedy King. 

His web series like “Jigli and Khajur”, “Vandho”, and “Khajur Bhai ni Moj” has been appreciated immensely by the audience. He is also well known for his short lip-sync Tik Tok videos. His most popular video on YouTube has over 20 million views.

His 1.2 million followers on Instagram speak for the quality content this influencer is known for. He is an animal lover at heart and has been a part of many social welfare initiatives.

Niharika NM, an Indian digital content producer who is 24 years old, is well-known for dominating the Instagram community in 2020 with her amusing and relatable Instagram reels. She is also regarded as the mistress of slapstick comedy. Additionally, she is the only solo creator to have twice been selected as a global ambassador for the YouTube program Creators for Change, which employs influencers to raise awareness of and involve their audiences in important social issues.

With a staggering 1.59 million subscribers to her Youtube channel, Niharika is one of Chennai’s top Instagram influencers.

Every new video is funnier than the one before it. It’s a marvel how she produces such enjoyable stuff.

Jeevan developed an interest in the field of YouTube vlogging and saw it as a medium of communication and to express oneself. As a kid, he would get mesmerized by the beauty of nature which later made him a passionate traveller. With all this in mind, Jeevan decided to open a YouTube channel and pave a path for himself as the top lifestyle influencer in India. 

He could’ve made vlogs in English to gather a wider audience but decided to stick to his native tongue i.e., Marathi. He has 474k subscribers on his youtube channel. Today, Jeevan has achieved so much that he is the number one Marathi travel vlogger and YouTuber in the country. Today his YouTube channel is not just about vlogging but also gives out travel advice, tips, and tricks, how to travel on a budget, some comedy videos, and many more.

Sourav Joshi, the most well-known YouTuber, will be discussed today. Both an artist and a vlogger, Sourav Joshi is one of the most renowned travel and lifestyle influencers in India. His vlog videos have helped him get a lot of popularity. Sourav is also the biggest vlogger in India and was the first to reach 10 million YouTube followers. His films include a wide range of topics to which viewers may readily connect. Despite being on YouTube, Sourav and his family are quite straightforward and normal people. 

Sourav is a well-known artist who is known for his beautiful artwork. He has two YouTube channels: Sourav Joshi Vlogs, where he uploads videos of his daily life, and Sourav Joshi Arts, where he uploads videos of his drawings and explains the different techniques he employs.  Sourav’s vlog channel has 15.7 million and over 5.4 billion views on his videos.

In Assam, there is no shortage of ability, and it is inspiring to watch young people succeeding not only on YouTube but in other spheres of their lives. Everyone is aware that no matter how large or little your accomplishments if you are good at them and put your all into them, you will undoubtedly succeed.

Bhaskar Dutta, a well-known figure who was born in Siva Sagar, Assam, launched his YouTube account in 2018. Additionally, he showcases residents of the northeast, travel footage, and information about the region’s tourism attractions in his YouTube movies. On his YouTube account, he has 325k subscribers.

Purbanchal is now one of the most popular YouTube channels in Assam.

A well-known YouTuber with the alias Flying Beast, Gaurav Taneja manages the channels Flying Beast, FitMuscle TV, and Rasbhari Ke Papa. He is a pilot by profession and a fitness fanatic who also vlogs his everyday activities for the entertainment of his followers. His family’s activities are the main subject of his vlogs. Ritu Rathee, his wife and co-star in The Flying Beast, is a pilot as well.

These are only a few of the captivating vlogs available to Flying Beast’s 7.65 million followers. This well-known vlogging channel has been viewed cumulatively by over 1.7 billion people. He has 2.09 million and 1.28 million subscribers on his other channels, FitMuscle TV and Rasbhari Ke Papa, respectively.

Gaurav Chaudhary, also known as “Technical Guruji” on YouTube, is one of the most popular tech vloggers and influencers in India. 

On his channel, he vlogs about his daily life and travels. Gaurav’s YouTube channel, Technical Guruji, has 22.1 million subscribers, making him one of India’s most popular YouTubers. He began vlogging in 2017 and now has 5.1 million followers on YouTube

This tech and lifestyle influencer has 2.3 million Instagram followers. His travel vlogs are extremely popular.

It’s challenging to establish a strong social media presence, especially now, when everyone has a smartphone and records recordings of both common and unusual things! 

Due to his humble approach to the medium and his steadfast belief that the medium should not be polluted, Jatt Prabhjot (JP) stands out among the sea of vloggers and gives his audiences amazing pieces of content to consume. 

One of the most well-liked YouTubers, the ever-smiling guy has a deep passion for motorcycles. He views travel as his greatest source of energy and believes that it is just as essential to discover one’s inner self as it is to find the outside world.

His most viewed video is ‘India to Nepal’. With over 8 million views, this Indian travel and lifestyle influencer on YouTube has a whopping 2.67  million subscribers.


These were the top 10 regional YouTube lifestyle influencers that have consistently produced excellent content for both their audiences and brands. Regional language material on social media is increasing. These regional lifestyle influencers that have dominated the internet with their non-English videos and amassed huge followings are a great medium for brands to tap into local markets and gain the trust of regional people.

Are you attempting to enter the regional market? Do you have trouble deciding which influencers to use for your business? If yes, then you are at the right place! Being a regional influencer marketing agency, we understand the growth these regional influencers can drive for your business and can help you collaborate with them. 

Regional influencers have proven to be of utmost importance especially if you are a local brand. As India’s largest influencer marketing agency, we at Confluencr realize the impact of these regional influencers on their audience and wish to help our clients collaborate with these regional lifestyle influencers. We have curated a network of leading Youtube influencers across the globe and can help you get your brand placed in front of the right audience, at the right time, and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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