Radhi Devlukia Shetty’s journey into veganism is deeply rooted in her interest in holistic wellness and Ayurveda. What began as a personal shift toward mindful eating gradually evolved into a full-fledged content platform centred around conscious cooking and clean living.
With formal training as an Ayurvedic health counsellor, Radhi brings a layer of credibility that goes beyond aesthetic food content. Her recipes are often designed with intention, focusing on digestion, balance, and nourishment rather than just presentation. Over the years, she has expanded her content to include skincare rituals, wellness practices, and slow living habits.
More recently, Radhi has been working on building a global narrative around plant-based Indian cooking, collaborating on international platforms and wellness-led conversations. Her content today reflects a seamless blend of tradition and modern wellness, making her a strong voice for brands looking to tap into conscious consumption.
Top Vegan Influencers & Why You Should Collaborate With Them
Table of Contents
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Annapurna Gupta
- 6 min read
Summary
What started as a niche lifestyle choice has steadily moved into the mainstream, veganism today is as much about mindful living as it is about food. From sustainability and animal welfare to gut health and conscious consumption, more people are rethinking what goes on their plate and how it impacts the world around them.
This shift hasn’t happened in isolation. A big part of it has been driven by creators who have made plant-based living feel accessible, relatable, and, most importantly, sustainable in the long run. Instead of pushing extremes, they’re simplifying veganism, showing how everyday meals, beauty routines, and lifestyle habits can be reimagined without compromising on taste or convenience.
For brands, this evolution opens up a highly engaged and value-driven audience. Vegan influencers don’t just create content, they build communities rooted in trust, education, and shared beliefs. Whether it’s food, skincare, fashion, or wellness, collaborating with the right voices in this space can help brands connect more meaningfully with conscious consumers.
Here’s a closer look at some of the top vegan influencers who have built their journeys authentically, combining expertise, storytelling, and consistency to shape how India is embracing plant-based living.
Top 10 Vegan Influencers in India:
Radhi Devulikia Shetty
Followers:
2.4M
Engagement Rate:
2.22%
About the Creator
Richa Hingle
Followers:
428.4K
Engagement Rate:
2.91%
About the Creator
Richa Hingle’s evolution from a home cook to an internationally recognised vegan author is a testament to the power of consistency and niche expertise. Starting her blog as a creative outlet, she slowly built a library of plant-based recipes that catered to both Indian and global audiences.
Her ability to recreate traditional favourites, whether it’s Indian mithai or Western comfort food, without dairy or animal products helped bridge the gap for those transitioning to veganism. Over time, her cookbooks and digital presence have positioned her as a trusted authority in vegan cooking.
In recent years, Richa has focused on expanding her global reach, with her recipes being adapted across cultures and dietary preferences. She continues to innovate within the plant-based space, making her content valuable for brands aiming to showcase versatility in vegan products.
Nisha Arora
Followers:
1.6M
Engagement Rate:
4.68%
About the Creator
Nisha Arora is a fitness instructor, certified nutritionist, YouTuber, and social media personality who built a dedicated community in a remarkably short span of time. Hailing from Rajasthan, she runs her own gym and uses both her in-person and online platforms to share practical, no-nonsense advice on health, fitness, and weight management. Her content stands out for its rootedness, she does not chase trends so much as she helps people find routines and dietary approaches that fit into real, everyday life. The diet, exercise, and weight-loss regimens she shares are original, grounded, and particularly helpful for those who feel overwhelmed by the volume of conflicting information out there. Nisha completed her nutrition studies at the Institute of Nutrition and Fitness Sciences, and her credentials, combined with her evident commitment to helping those who feel left behind by mainstream fitness culture, make her one of the more approachable and impactful voices in this space.
Purvi Shah
Followers:
383.4K
Engagement Rate:
2.22%
About the Creator
Purvi Shah’s entry into veganism was sparked by awareness, but her journey has since evolved into advocacy. After adopting a plant-based lifestyle, she recognised a gap in how vegan food was perceived, often seen as restrictive or bland.
Her content challenges that notion by experimenting with flavours, textures, and presentation, making vegan food feel exciting and approachable. Beyond recipes, she actively promotes cruelty-free fashion, ethical beauty, and sustainable living.
In recent years, Purvi has collaborated with conscious brands and initiatives, strengthening her position as a lifestyle influencer rather than just a food creator. Her ability to connect veganism with everyday choices makes her a strong fit for brands looking to communicate a larger sustainability narrative.
Nayana Premnath
Followers:
61.3K
Engagement Rate:
4.26%
About the Creator
Nayana Premnath’s journey reflects a gradual, intentional shift rather than an overnight transformation. Starting as a beauty and lifestyle creator, she slowly transitioned into advocating for low-waste living, veganism, and conscious consumption.
Her content resonates because of its relatability, she breaks down sustainability into small, actionable steps, whether it’s switching to ethical brands or adopting zero-waste habits. She positions veganism not as an extreme choice but as a practical lifestyle shift.
More recently, Nayana has been focusing on slow fashion and mindful shopping, expanding her content into broader sustainability conversations. For brands, this makes her an ideal collaborator when the goal is long-term behavioural change rather than quick conversions.
Nidhi Mohan Kamal
Followers:
112.2K
Engagement Rate:
5.11%
About the Creator
Nidhi Mohan Kamal is one of the more academically grounded voices on this list, she holds degrees in both food science and chemical engineering, with a specialisation in nutrition and sports-specific nutrition, which is why she is often referred to as a food scientist as much as a fitness influencer. Based in Delhi, she entered the body-shaping and wellness industry in 2007 and has steadily built an empire that spans both nutrition coaching and yoga instruction, with a focus on Ashtanga yoga. She is a recognised Puma Do You ambassador, a certification that reflects both her standing in the fitness community and her commitment to active, movement-led wellness. Her YouTube channel brings together the best of what she knows, workout routines, yoga sessions, weight reduction strategies, and food and beverage content that educates as much as it inspires. She also continues to motivate her audience through travel, bringing a lived-in, experiential dimension to her content that purely clinical health creators often lack.
Priyanka Naik
Followers:
211.6K
Engagement Rate:
1.93%
About the Creator
Priyanka Naik has built a global identity as a vegan chef who blends culture with sustainability. Being self-taught, her journey reflects experimentation, curiosity, and a deep connection to food traditions.
Her work goes beyond recipes, she actively promotes zero-waste cooking and sustainability, often highlighting how cultural dishes can be adapted into vegan formats without losing authenticity. This storytelling aspect adds depth to her content.
Recently, Priyanka has been expanding her presence through television appearances, speaking engagements, and global collaborations, helping position Indian vegan cuisine on the international map. Her ability to merge storytelling with food makes her highly engaging for brand campaigns.
P.V. Narayanamoorthy
Followers:
16.4K
Engagement Rate:
0%
About the Creator
P.V. Narayanamoorthy’s journey into content creation began post-retirement, making his story particularly unique. After experiencing health improvements through a plant-based diet, he chose to document and share his learnings.
His content focuses on whole, unprocessed foods, emphasising simplicity and nutritional value over trends. Drawing from South Indian cuisine, he brings regional authenticity into vegan cooking, which adds depth and variety to his recipes.
In recent years, his platform has grown into a trusted resource for those seeking practical, health-focused vegan meals. His credibility and life experience make him a strong voice for brands looking to build trust-driven campaigns.
Reshu Drolia
Followers:
1.1M
Engagement Rate:
1.71%
About the Creator
Reshu Drolia started her journey as a home cook sharing simple vegetarian recipes, gradually evolving her content to include vegan-friendly adaptations. Her strength lies in making recipes accessible, using everyday ingredients and easy techniques.
Over time, her platform has expanded beyond YouTube into structured learning, including online courses and collaborations with well-known food brands. Her content balances aesthetics with practicality, making it appealing to a wide audience.
Recently, Reshu has continued to diversify her content with healthier alternatives and modern twists on classic dishes, making her a relevant voice for brands looking to position vegan food as both indulgent and accessible.
Priti
Followers:
Engagement Rate:
About the Creator
Priti’s content is rooted in storytelling as much as it is in food. Her recipes often come with context, whether it’s the cultural significance of a dish or the inspiration behind it.
Her approach blends traditional cooking with modern dietary preferences, creating recipes that are not just vegan but also mindful of health considerations like gluten-free eating. This layered storytelling makes her content feel personal and engaging.
In recent times, she has collaborated with niche food and kitchen brands, building a space that feels both aspirational and grounded. Her ability to merge emotion with information makes her content particularly effective for brand storytelling.
Conclusion
Veganism today is not just a trend, it’s a reflection of changing consumer values. People are more conscious about what they consume, where it comes from, and how it impacts their health and the environment. Influencers in this space are not just content creators, they are educators, storytellers, and community builders.
For brands, this presents an opportunity to go beyond visibility and build genuine connections. Collaborating with vegan influencers allows you to tap into an audience that values authenticity, transparency, and purpose.
At Confluencr, we understand how to align brands with the right voices in this space. If you’re looking to create meaningful, impact-driven campaigns in the vegan and wellness category, reach out to us at [email protected], and let’s build something that truly resonates.
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About the Author
Annapurna Gupta
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