Top food influencers in India
“I think most people underestimate the influence of a legitimate food blogger with a good following. It’s like an endorsement from a trusted source and people respond to those recommendations.”- Roxanne Bamboat
(Food influencer @thetinytaster)
India is a country that is blessed with an assortment of food. The land for years has been appreciated for the variety of authentic and delicious food. When you are provided with a never-ending array of dishes, choosing what to eat is difficult. Unlike ancient times, our lives today have become more fulfilling with increased access to the best delicacies from all around the world. From choosing the best places to dine to selecting the best delectables from the menu, foodies from all over the country have the best recommendations from food influencers for a wholesome experience. Not just this, a study shows that the food and beverage industry has seen more than 7% engagement with influencer marketing delivering 5 times better results.
It is rightly said that cooking is love made visible. Food channels on YouTube have now replaced cooking shows and books due to their ease of accessibility, as you can find the best recipes in just a few taps. They have, without a doubt, driven the audience’s attention and left them spellbound by sharing both reviews and recipes of heavenly-tasting dishes.
Let us take a look at the top YouTube & Instagram food influencers in India that can be a perfect fit for food and beverage brands to collaborate with.
Top Indian Food Influencers on Instagram and YouTube:
Archit Agarwal is a food blogger whose recipes are inspired by different cuisines worldwide but have an Indigenous touch to them. His blog is a collection of easy-to-recreate delectable recipes that you can cook independently. He also loves photography, and his blog is a collection of the explorations of his favourite journeys both through gastronomy and travelling.
If you’ve got a passion for food and travelling, this food influencer’s IG feed is your dream feed. He shows you all the fun and beautiful ways to make each meal tasty. The lost in his username stands for “Life of Simple Treats”. This food influencer loves to experiment with cuisines from all over the world.
Some of the brands he has worked with are Good Earth, Tehueti, Clay Corner Studio, Nicobar, Sweet Slumber Store, An Ode to Gaia, Big Momma’s, Shibui, Kaze Living, Pots and Pans, Eternal Whites, Kombucha Brewery, Gobble, Safetipin, Miam, Third Culture, Futurelife, Prestige, Nescafe, Epigamia, Bengal Bay and Pillsbury.
If you’re into tingling ASMR sounds you will love these videos. ASMR eating is all about those brain-tingling sensations you get from the sounds and visuals of people biting, chewing, and slurping different kinds of foods. Ashifa ASMR focuses on Traditional Indian Foods, South Indian Food Eating, Spicy ASMR Mukbang, and Street Foods. They’re all about bringing delicious but lesser-known foods into the ASMR Mukbang scene. So, if you’re up for some tasty adventures, give her videos a try!
Ashifa’s YouTube channel is all about those awesome ASMR eating videos, especially with spicy non-veg Indian grub. Some of the most popular videos on her channel include foods like – dragon chicken masala, chicken liver curry, spicy chicken biryani, mutton josh, vindaloo curry, street samosa, paneer butter masala, and spicy mutton curry. It’s perfect for anyone who loves that slightly tingling feeling from ASMR eating sounds.
Ashifa has definitely become one of the top food influencers, having worked with some of the top brands like – Google, Panasonic, Dove, Magnum and many others.
Deeba Rajpal, an Indian food influencer is a culinary wizard known for her amazing skills in crafting eggless desserts and wonderful confectionaries. She’s not just a food writer; she’s a baking maestro, a pro photographer, and a styling genius. If there’s a dessert utopia, Deeba is its queen.
You should definitely check out her cookbook and the delicious chaos happening on her blog, “Passionate About Baking.” From eggless delights to fruity masterpieces, her recipes are like edible poetry. Freelancing as a food stylist and photographer, she is a painter in the world of food, turning ordinary ingredients into Instagram-worthy spectacles. Whether you’re craving eggless treats or fruity goodness, Deeba’s your go-to guru for a taste bud extravaganza.
With a talent like this, comes a platoon of collaborators trying to be a part, and some of the brands Deeba has worked with are Taste of America, American Pecan India, US Cranberries, American Quality Pistachios, Chile Walnuts and Amazon Fresh.
Saransh Goila, is one of the top food influencers in India, who is spicing up the Indian food scene! He’s not just a chef; he’s the brains behind Mumbai’s hotspot, ‘Goila Butter Chicken.’ Known for whipping up the world’s best butter chicken, Saransh is a rockstar in the kitchen and beyond.
But this guy isn’t just about chicken – he’s the author of the foodie escapade “India on my Platter” and has left his mark on TV with gigs like guest judging on Masterchef Australia. From “Roti Rasta aur India” to “Healthy Fridge” on the Food Food channel, Saransh keeps us hooked.
The man’s a creative genius! Ever tried Achari Paneer Canape or savored a Schezwan Cheese Omelette? Brace yourself for Pindi Chhole Calzone Pockets – just a glimpse of Saransh’s mouthwatering innovations. This chef isn’t just cooking; he’s crafting culinary masterpieces.
Saransh has made a name for himself through brand collaborations like – Jio Mart, Amazon Fresh, Google India, Swiggy Instamart, Whatsapp India, Vim India and many others.
The ultimate rockstar of Indian cuisine, Chef Ranveer Brar is ruling the Food Influencer scenes in India. He isn’t just a Masterchef India judge, he’s the master of the kitchen, turning every dish into a flavour fiesta. From owning the TV cooking game to dishing out wisdom on YouTube, Ranveer’s got the culinary world wrapped around his spatula. But he’s not stopping there – this guy’s an international sensation, repping India and dropping culinary bombs globally. Forget following recipes; Ranveer’s out here redefining them like a boss. Crowned “Food Influencer of the Year (Male)” by Exhibit Tech, he’s ruling social media with killer recipes and infectious charm.
Whether it’s his food app, cookbooks, or collaborating with global foodies, Ranveer Brar is the real spice in the Indian culinary scene. Chef Ranveer does not only turn every dish into a mouth-watering masterpiece, he has also used his influence and became a part of the campaign for Odisha Tourism, has been featured in videos of 1947 productions, and has worked with brands like- Tata Sampann, Thumbs Up, Amazon India, John Jacobs and Everest.
Yaman Agarwal is the face of “CookingShooking” the YouTube channel, and is a food influencer in India who has earned the title of cool cook of the Indian food scene. His recipes are the bomb! Easy, vegetarian, and with a touch of Indian magic – that’s what Yaman’s style is.
Chef Yaman doesn’t just stick to local flavours but also believes in experimenting with an Indian twist to dishes from around the globe. Talk about levelling up in his influencer journey due to a slight break from social media, but has expanded his restaurant in Hyderabad extensively.
Yaman’s kitchen adventures cover everything from your mom’s Rajma Chawal to some crazy Tawa Burgers. He has definitely got a thing for whipping up traditional Indian dishes, street food, and sweet treats like Rasgullas, tri-coloured cakes, and chocolate lava cakes made in a regular old cooker. He’s basically the rockstar of the Indian food content creator scene, making your taste buds dance to his culinary tunes.
If you are a foodie, and from India, then you have definitely heard of Sanjeev Kapoor, a renowned Indian celebrity chef, entrepreneur, writer, TV show host and food influencer from India. He is widely known for his TV show ‘Khana Khazana’, Chef Sanjeev is a prominent figure in the culinary world and a sought-after personality.
Kapoor is also the author of best-selling cookbooks, a restaurateur, and a winner of several culinary awards. He was awarded the ‘Padma Shri’ and has been conferred the National award of ‘Best Chef of India’ by the Government of India, and has been featured in the ‘Forbes list of top 100 Indian celebrities.
Chef Sanjeev Kapoor is definitely known for his fearless approach to experimenting with food and is considered a thought leader in the culinary field.
Kabita Singh is the creative mind behind the YouTube channel ‘Kabita’s Kitchen’. She is an Indian chef, food blogger, restaurant consultant, and YouTuber from Uttar Pradesh who has gained popularity by sharing Indian cuisine recipes on her YouTube channel. Along with sharing recipes on her YouTube channel, she also shares her recipe details on her website www.kabitaskitchen.com.
This food influencer’s journey started when she moved to London, where she began making Indian dishes at home by watching videos on YouTube. She started making cooking videos in her free time. Having worked in the banking sector, she was not experienced in creating a food blog, but that did not stop her from learning and sharing her delightsome recipes.
She first started her YouTube channel as a hobby, and now, food blogging has become her full-time profession with her YouTube channel. She has been featured in Indian magazines such as Hindustan Times and Sakal Times for her impressive culinary skills. IWM Buzz mentioned her as “India’s Biggest YouTube Chef”.
She was also a part of the YouTube FanFest in Mumbai, where she shared the recipe of her success, balancing between being a mother and a YouTuber and her journey from starting her blog to becoming a culinary sensation. This YouTube food influencer’s brand collaborations include Maggi India, Indian Pro Music League, Oreo, MTR Foods, Coco Soul, Cavin’s, ITC Masterchef, Sunfeast Yippee, Bosch, and Madhur Sugar.
Nisha Madhulika is one of the top food and culinary influencers in India. She is a wizard of all things veggie. She kicked off her kitchen adventures back in 2007, writing down the secrets of Indian vegetarian delights. Since then she has been serving up scrumptious recipes in Hindi on her YouTube channel. Now, with a whopping amount of folks tuning in, she’s become the go-to guru for traditional Indian veggie goodness.
Nisha’s not just about cooking; she’s on a mission to sprinkle joy and togetherness into every household with her wholesome and healthy recipes. She has been cheering on to the love and support that keeps those pots and pans sizzling and also talks about her driving force of a staff that keeps her motivated.
Nisha has food columns on prominent Indian Dailys like Times Of India, Indian Express, Amar Ujala and Dainik Bhaskar. And throughout all this, she has worked with top brands in the country, one of them being Nestle.
Saloni Kukreja is an Indian food blogger and culinary sensation taking the internet by storm. This food specialist isn’t just any ordinary chef, she’s the queen of all things delicious, blending her professional expertise with a dash of creativity to whip up mouthwatering content that’ll leave you drooling.
Whether you’re a seasoned home cook or just someone who loves a good meal, Saloni’s got something for everyone on her YouTube channel. From step-by-step cooking tutorials to tantalizing recipe demos, she serves up a feast for the eyes (and the taste buds).
Saloni doesn’t just share recipes; she invites you into her kitchen and gives you a behind-the-scenes peek into the magical world of food blogging.
And some of the brands out of a long long list of collaborations include – Nutella India, Westside stores, Fabelle Chocolates, Rena India, Hafele India, Dove India, Nykaa, Subway India, Lipton Tea, London Dairy and many others.
So, if you’re craving some culinary inspiration or just want to indulge in a virtual feast, Saloni Kukreja’s got you covered. Get ready to embark on a flavour-filled journey that’ll leave you hungry for more!
Over the last few years, influencer marketing has become a form of marketing that even the most prominent brands now invest in. Several studies have been conducted to analyze influencer marketing’s effects on marketing techniques and the market as a whole. Influencer marketing helps build brand authenticity and awareness. Its market size is expected to reach $13.8 billion in 2021.
The food industry, too, like all other industries, has now started to invest in influencer marketing as a means to promote its products. Being a global influencer marketing agency, we at Confluencr are here to connect your brand to the top food influencers from both YouTube and Instagram. We ensure that the influencer you collaborate with will appetize your social media presence with a side of a fulfilling return on investment. If you wish to discuss more on this subject with us, drop an email at [email protected].
According to go2.experticity & influencer marketing hub:
82%
Of followers believe in the influencers' recommendations.
Businesses are making $5.2 for every $1 spent on influencer marketing.
