Top food influencers in India

Share :

“I think most people underestimate the influence of a legitimate food blogger with a good following. It’s like an endorsement from a trusted source and people respond to those recommendations.”- Roxanne Bamboat
(Food influencer @thetinytaster)

India is a country that is blessed with an assortment of food. The land for years has been appreciated for the variety of authentic and delicious food. When you are provided with a never-ending array of dishes, choosing what to eat is difficult. Unlike ancient times, our lives today have become more fulfilling with increased access to the best delicacies from all around the world. From choosing the best places to dine to selecting the best delectables from the menu, foodies from all over the country have the best recommendations from food influencers for a wholesome experience. Not just this, a study shows that the food and beverage industry has seen more than 7% engagement with influencer marketing delivering 5 times better results.

It is rightly said that cooking is love made visible. Food channels on YouTube have now replaced cooking shows and books due to their ease of accessibility, as you can find the best recipes in just a few taps. They have, without a doubt, driven the audience’s attention and left them spellbound by sharing both reviews and recipes of heavenly tasting dishes. Let us take a look at the top YouTube & Instagram food influencers in India that can be a perfect fit for food and beverage brands to collaborate with.

Top Indian Food Influencers on Instagram and YouTube:

Priyanka Tiwari is a well-known Vlogger and a YouTuber who is prominent for her food and travel vlogs. Born and brought up in Jaipur, she started her vlogging career in 2016. When she began making videos of traditional Rajasthani food, her YouTube channel subscribers grew substantially. 

She has also been loved by the audience for her on-screen presence on Television. She has been featured as a rising digital star by ABP News. Apart from the food, she also captures and shares her shopping and travelling experiences for each city she visits through her alternate youtube channel named ‘Priyanka Tiwari Vlogs’.

This top Indian food influencer has garnered more than 2 million subscribers on her verified YouTube channel with a total of more than 282 million views. Her most viewed video has over 22 million views. Her love for food has motivated her to travel and try the best delicacies different cities offer. She has been keen on sharing all the must-try dishes while travelling to new destinations. 

Some of the cities she has travelled to and shared the must-have dishes include Amritsar, Jalandhar, Ludhiana, Ambala, Chennai, Varanasi, Lucknow, Jodhpur, Agra, Hyderabad, Delhi, Mumbai, Bangkok, Phuket, Kolkata, Jaipur, etc. From appetizing street food to fulfilling Thalis, this food influencer on YouTube has got it all covered. 

Brands she has collaborated with include Sanskar Resort, Meesho app, Vivek Ladha, etc. She also takes up different challenges like surviving on a specific type or brand of food for 24 hours, including brands like Domino’s, Subway, and Nestle Maggi. Her videos about surviving on a budget for 24 hours have often been on the YouTube trending list.

Kabita Singh is the creative mind behind the YouTube channel ‘Kabita’s Kitchen’. She is an Indian chef, food blogger, restaurant consultant, and a YouTuber from Uttar Pradesh who has gained popularity by sharing Indian cuisine recipes on her YouTube channel. Along with sharing recipes on her YouTube channel, she also shares her recipe details on her website www.kabitaskitchen.com.

This food influencer’s journey started when she moved to London, where she began making Indian dishes at home by watching videos on YouTube. She started making cooking videos in her free time. Having worked in the banking sector, she was not experienced in creating a food blog, but that did not stop her from learning and sharing her delightsome recipes. 

She first started her YouTube channel as a hobby, and now, food blogging has become her full-time profession with over 11 million subscribers to her YouTube channel. The most viewed video on her channel has over 34 million views. She has been featured in Indian magazines such as Hindustan Times and Sakal Times for her impressive culinary skills. In 2019, IWM Buzz mentioned her as “India’s Biggest YouTube Chef”

She was also a part of the YouTube FanFest in Mumbai, where she shared the recipe of her success, balancing between being a mother and a YouTuber and about her journey from starting her blog to becoming a culinary sensation. This YouTube food influencer’s brand collaborations include Maggi India, Indian Pro Music League, Oreo, MTR Foods, Coco Soul, Cavin’s, ITC Masterchef, Sunfeast Yippee, Bosch, and Madhur Sugar.

People from all over the nation are now following a journey he started on social media with only a single follower. Karan Dua initially started his blog to share his mother’s recipes with other homemakers and stay connected with this community. He now impacts a sizable crowd on social media and is no less than a trendsetter.

This food influencer from Delhi has started his YouTube channel ‘Dilsefoodie’ and loves to cook, eat and travel on the bustling streets of Delhi to review delectable food from small-scale roadside stalls to the most prominent restaurants in the city. Besides YouTube, he also has a good presence on other social media platforms like Instagram, Twitter, and Facebook.

With over 1.88 million subscribers and more than 385 million views, team Dilsefoodie has organized many food walks, food bloggers, and foodies meetups in various parts of Delhi. Team Dilsefoodie has also organized several food bloggers and foodies protests in Delhi. The most viewed video on the Dilsefoodie channel has 10 million views.

Through his videos and blogs, Karan has shared how one can use their leftover food items to make many delicious dishes. He has shared the menu and recipes of many homemade dishes such as Kadhi Chawal, Mung dal, Sambar Idli and Dosa, Chicken korma, and other items cooked at home to enjoy a heavenly meal without going out or ordering online in these tough lockdown times.

This Indian food influencer on YouTube has often been invited to new restaurants, clubs, pubs, cafes, and Delhi and NCR food joints. He has been a social media partner and has collaborated with renowned brands such as Mcdonald’s, KwalityWalls, Kent Ro, Oh Deli, Oreo, GoodDay, Black and White, Pepsi, HAVMOR ice cream, Fortune foods, Quaker oats, Dominos, Pizza Hut and many more.

Famously known as ‘VahChef’, Sanjay Thumma is a graduate of India’s top institute, the Institute of Hotel Management Catering Technology and Applied Nutrition, Hyderabad. He is most eminent for online recipes on his Youtube channel ‘VahChef-VahrehVah’, which was started in 2007 mainly popularizing Indian food. He is not only a great chef but a connoisseur in cooking. He has inspired many people to create simple food with ease and new dimensions. ‘VahrehVah’ is all about inspiring others to cook.

Sanjay is synonymous with cooking lip-smacking Indian delicacies that he shares every week on his YouTube channel, which has more than 2.46 million subscribers and more than 736 million views on his videos. Interestingly, all of his videos are shot, produced, and edited by his wife, Rajni.

This Indian food YouTuber has a mammoth fan base, especially among millions of Indians residing in the country and mainland Europe, the United States, and other parts. His most viewed video has 19 million views. He has won the prestigious Gold Medal in the All-India competition for culinary arts for his recipes. Sanjay has been on the panel of judges for “Vantintlo Wonders”, one of the leading cooking competition shows. 

He is the founder of www.vahrehvah.com. From starting his restaurant in Chicago more than two decades ago to quitting the same as he did not get to cook much and going ahead to start his channel, Sanjay has been one of the most successful chefs and food influencers in the country. His simplicity, enthusiasm, and crazy acts that he exhibits in – between his cooking videos all work in his favour to grow his reach. 

Sanjay has endorsed different kitchen appliances with a massive following amongst all food and cooking lovers. One of them is the air fried by Philips, from its series of ‘Philips Super Chef’ and other appliances by Philips. Not just this, Sanjay has also worked with other brands like Naturralle Refined Sunflower Oil, Kent, 24 Mantra, Nimwash, Oleev, and Bajaj Electricals.

Kanak Kathuria is an enthusiastic chef who loves to cook. She enjoys experimenting with the traditional recipes that she has learned from her mother and grandmother. She creates cuisine that is a fusion of these recipes and flavours and cooking techniques of the contemporary world. Every one of her dishes is a gourmet experience in itself.

She started her blog Kanak’s kitchen in 2015 to provide a mix of the local Dabba or tiffin service and the office canteen. She began by providing home-cooked meals to working professionals that didn’t have the time to cook but had a taste for a fusion of cuisines that were cooked and presented with flair.

The YouTube channel of Kanak’s Kitchen was started in 2017 and has gained 3.21 million subscribers and more than 296 million views to date. Besides Hindi, this food influencer also has channels dedicated to videos in English as well as Telugu. Kanak’s digital home is an ideal place to begin your cooking journey or learn new dishes if you already have been cooking for a while. Kanak shares new videos twice a week – every Wednesday and Saturday. The recipes are from various cuisines such as Indian, Continental, Thai, Mexican, American, Chinese and Italian. Her most viewed video has more than 28 million views. 

Besides, Kanak has in-depth knowledge and a keen respect for Ayurveda and uses her expertise to add a special nutritional touch to her food. This Indian food influencer on YouTube is a master in the art of putting in sync the flavours and tastes of various herbs, spices, fruits, and vegetables concerning their health and wellness benefits. She is admired for her flavoursome recipes that are finger-licking and are full of nutrition and goodness. She also provides beauty, health, and wellness solutions that have been tried and tested and guarantee the users satisfying results. Kanak has collaborated with Milkmaid, Rasna, Godrej Hit, Amazon, Alphenliebe, share chat, and Britannia.

The influencers mentioned above are some of India’s top food influencers on YouTube. Brands approach these food influencers to leverage their brand awareness on platforms like YouTube. Besides YouTube, Instagram is another great platform where influencer marketing is rising. And so, here we bring some food influencers from Instagram whose feed you can count on for appetizing recipes and reviews of restaurants based on the quality of food, ambience, service, price range, etc. are listed below. Through their Instagram accounts, these food influencers have become the friends you call for suggestions before deciding. Let us get to know some of these top Indian food influencers on Instagram who have the best engagement rates: –

Parth Bajaj is a blogger, a chef, a TV host, a food photographer and stylist, a recipe developer, and a self-taught home baker. He has been crushing the Instagram game for quite a while now. This Instagram food influencer has now started to achieve remarkable milestones on other platforms. He is one of the youngest and most successful food bloggers. He is a firm believer in hard work and can always be found innovative. He likes to layout new ideas and execute them while experimenting with new recipes.

With an engagement rate of 3.5% and 211K followers on IG, this Indian food influencer is a trendsetter who has popularized the concept of food walks and meet and greets with his fellow bloggers. Both of these events allow his followers to meet him and other bloggers and explore the city’s food options. He has curated the menu for food brands, in which he has included his signature recipes for them to feature. He also likes to travel to various cities to try the local cuisines of India.

He has collaborated with several multinational brands such as Mcdonald’s, Iball, Daniel Wellington, Borosil, Uber Eats, and Zomato. Some of the brands he has featured on his Instagram include Borganic (ER – 9.2%), Chymey teas (ER – 5.9%), Oreo (ER – 3.7%), Pancake story (ER – 3.6%), Nouriza (2.7%), Mustin (ER – 2.4%), Victorinox (ER – 3.8%), Carmine country (ER – 5.9%), Washington apples (ER – 13.7%), Potsandpans (ER – 5.6%), Weikfield (ER – 6.1%), Lifelong online (ER – 8.8%) and Samsung (ER – 54.1%).

Shivesh Bhatia is a self-taught baker and a food influencer from Delhi who loves to create, style and capture the most delectable desserts. His feed is filled with pictures and videos of various flavours and colours of desserts. Inspired by his maternal grandmother, Shivesh started baking in class 11. When his grandmother passed away, he baked to honour her memory.

This Instagram food influencer was awarded Conde Nast Traveller’s Social Media Star Of The Year award in 2017, and in the same year, he was invited by Foxlife India to meet chef Gary Mehigan on his visit to the country. He has his own YouTube channel, “Bake with Shivesh”. He has shared his recipes via his two books, “Bake With Shivesh” and “Shivesh Bhatia’s Desserts For Every Mood.”

With 703K followers on Instagram and an ER of 2.9%, this Indian food influencer’s IG feed is a must-follow for all those with a sweet tooth for desserts and baked goodies. His account is a visual delight. The brands he has collaborated with include Oppo (ER – 12.6%), Nexa (ER – 43.4%), Sprig Gourmet (ER – 38.%), Urban Platter (ER – 14.5%), Weikfield (ER – 27.4%), Sprig Gourmet (ER – 8.6%), Philips (ER – 17.7%), Mother Dairy (ER – 17.9%), Sunfeast caker (ER – 37.3%), Nescafe (ER – 14.1%), Cornetto (ER – 57.4%), Harappa Education (ER – 12.7%), President butter (ER – 10.2%), Morphy Richards (ER – 21.6%), Kitchenette (ER – 74.9%) and many more.

Shivesh Bhatia is a self-taught baker and a food influencer from Delhi who loves to create, style and capture the most delectable desserts. His feed is filled with pictures and videos of various flavours and colours of desserts. Inspired by his maternal grandmother, Shivesh started baking in class 11. When his grandmother passed away, he baked to honour her memory.

This Instagram food influencer was awarded Conde Nast Traveller’s Social Media Star Of The Year award in 2017, and in the same year, he was invited by Foxlife India to meet chef Gary Mehigan on his visit to the country. He has his own YouTube channel, “Bake with Shivesh”. He has shared his recipes via his two books, “Bake With Shivesh” and “Shivesh Bhatia’s Desserts For Every Mood.”

With 703K followers on Instagram and an ER of 2.9%, this Indian food influencer’s IG feed is a must-follow for all those with a sweet tooth for desserts and baked goodies. His account is a visual delight. The brands he has collaborated with include Oppo (ER – 12.6%), Nexa (ER – 43.4%), Sprig Gourmet (ER – 38.%), Urban Platter (ER – 14.5%), Weikfield (ER – 27.4%), Sprig Gourmet (ER – 8.6%), Philips (ER – 17.7%), Mother Dairy (ER – 17.9%), Sunfeast caker (ER – 37.3%), Nescafe (ER – 14.1%), Cornetto (ER – 57.4%), Harappa Education (ER – 12.7%), President butter (ER – 10.2%), Morphy Richards (ER – 21.6%), Kitchenette (ER – 74.9%) and many more.

Archit Agarwal is a food blogger whose recipes are inspired by different cuisines worldwide but have an Indigenous touch to them. His blog is a collection of easy to recreate delectable recipes that you can cook independently. He also loves photography, and his blog is a collection of the explorations of his favourite journeys both through gastronomy and travelling.

If you’ve got a passion for food and travelling, this food influencer’s IG feed is your dream feed. He shows you all the fun and beautiful ways to make each meal tasty. The lost in his username stands for “Life of Simple Treats”. With over 48.8K followers on his Instagram account and an engagement rate of 4.4%, this food influencer loves to experiment with cuisines from all over the world.

Some of the brands he has worked with are Good earth (ER – 5.9%), Tehueti (ER – 3.5%), Clay corner studio (ER – 3.1%), Nicobar (ER – 3.3%), Sweet Slumber store (ER – 2.5%), An ode to Gaia (ER – 2.1%), Big momma’s (ER – 3.5%), Shibui (ER – 2.3%), Kaze living (ER – 2.3%), Pots and pans (ER – 4.7%), Eternal whites (ER – 2.8%), Kombucha Brewery (ER – 2.4%), Gobble (ER – 6.1%), Safetipin (ER – 22.1%), Miam (ER – 4.4%), Third Culture (ER – 3.7%), Futurelife (ER – 3.3%), Prestige (ER – 7.5%), Nescafe (ER – 4.2%), Epigamia (ER – 2.8%), Bengal Bay (ER – 5.7%) and Pillsbury (ER – 27.4%).

Dhruv Shah is a food blogger and food stylist hailing from Ahmedabad whom you can count on when searching for places to dine at. He perceives food as an art and an opportunity to showcase his creativity. He shares restaurant reviews that are more of a guide for a toothsome experience. This Instagram food influencer’s feed is full of delicious treats cooked to perfection. His brilliant pictures will surely fascinate your tastebuds.

Sharing his stories of hands-on experience to his 22.2K followers on Instagram with an engagement rate of 4.5%, Dhruv’s feed will make your mouth water so much that it’ll be hard to scroll through his feed when hungry. His feast is filled with tempting dishes that are a treat to the eyes to look at, along with his heartfelt smile.

He has collaborated with many brands and restaurants for their promotion. Some of these include – Vittle box (ER – 4.8%), Apis India (ER – 6.1%), Swad (ER – 5.1%), Manomay (ER – 5.2%), California Pistachios (ER – 8.3%), Crave eatables (ER – 4.6%), McLeod Russel (ER – 2.3%), Rise Valley (ER – 8.1%), Hye foods (ER – 4.1%), Snow world (ER – 5.6%), Stark (ER – 4.8%), Fab foods (ER – 4.3%), Epigamia (ER – 6.1%), Bhuira (ER – 5.3%), San Oeuf (ER – 6.3%) and Melt in (ER – 14.5%).

This food influencer from Chandigarh began his food blogging journey by attending food blogger meets organised by Zomato. An MBA, and the owner of the Chief-19 store in Mohali, Jimmy believes that food is not just about filling a hungry stomach but is a wholesome experience and that’s what makes it worthwhile. Jimmy’s Instagram page is home to 28.9K followers and features drool-worthy dishes.

Being one of the top food influencers, Jimmy has collaborated with numerous food brands and restaurants including Quaker oats, JW Marriot, Hard Rock Cafe Chandigarh, Naturecraft orgnica, and many more. This food influencer in India is also a Zomato Connoisseur. A few of his posts featuring his sweet little daughter are bound to make you smile in the middle of a tough day! This Instagram food influencer from Chandigarh is all set to make his mark by making his audience go drooling over his stunning food photography.

Over the last few years, influencer marketing has become a form of marketing that even the most prominent brands now invest in. Several studies have been conducted to analyze influencer marketing’s effects on marketing techniques and the market as a whole. Influencer marketing helps build brand authenticity and awareness. Its market size is expected to reach $13.8 billion in 2021.

The food industry, too, like all other industries, has now started to invest in influencer marketing as a means to promote its products. Being a global influencer marketing agency, we at Confluencr are here to connect your brand to the top food influencers from both YouTube and Instagram. We ensure that the influencer you collaborate with will appetize your social media presence with a side of a fulfilling return on investment. If you wish to discuss more on this subject with us, drop an email at [email protected].

According to go2.experticity & influencer marketing hub:

82%

Of followers believe in the influencers' recommendations.

Businesses are making $5.2 for every $1 spent on influencer marketing.

Scroll to Top