Top 10 Rising Male Fashion Influencers in India

Siddharth Batra’s journey into fashion began behind the scenes as a stylist, but it was his transition to content creation that truly set him apart. Early on, his bold approach to menswear, embracing fluid silhouettes, jewellery, and even nail paint, challenged traditional ideas of masculinity in Indian fashion. Over time, Siddharth has refined his aesthetic into a blend of vintage-inspired and experimental styling, often rooted in storytelling. Recently, he has expanded his presence beyond Instagram into long-form content and brand collaborations that focus on individuality and self-expression, positioning himself as a voice for gender-fluid fashion in India.

Varun Agrawal, through his platform “Settle Subtle,” has built a style language that is understated yet deeply detail-oriented. Starting in 2016, his content focused on celebrating everyday fashion with a calm, minimal aesthetic. Over the years, he has developed a signature approach that blends classic menswear with subtle experimentation in textures and patterns. Recently, Varun has been exploring more editorial-style shoots and thoughtful storytelling, moving beyond outfit posts to create a more immersive visual identity that resonates with audiences seeking refined, wearable fashion.

Usaamah Siddique, the face behind “The Dapper Label,” started his journey working alongside established stylists before venturing into content creation full-time. His early work focused on clean, minimal menswear, which quickly became his signature. Over time, he has elevated his styling approach by incorporating global trends while maintaining simplicity. Recently, Usaamah has been working closely with premium fashion and lifestyle brands, while also experimenting with more structured, editorial formats, further cementing his position as a modern minimalist in the Indian menswear space.

Sandeep Rai, the creator behind “Basically Menz,” built his presence around classic menswear, particularly tailored suits and formal styling. Starting in 2018, he differentiated himself through high-quality visuals and a hands-on approach, personally managing his shoots and edits. His work has led to collaborations with fashion brands and recognition within the menswear community for his attention to detail. More recently, Sandeep has expanded his content to include experimental styling while maintaining his core strength in formal fashion, showcasing his growth as both a creator and visual storyteller.

Sarang Patil’s journey into fashion gained momentum after being recognized by GQ as one of the best-dressed men in India, which opened doors to styling opportunities and brand collaborations. He has since worked with several international luxury brands, building a strong presence in the premium fashion space. Over time, Sarang has expanded his content beyond fashion to include grooming, travel, and lifestyle. Recently, he has also been conducting styling sessions and workshops, sharing his expertise with a wider audience and positioning himself as both a creator and educator in the fashion space.

Jeremy Cabral is one of the pioneers of men’s fashion blogging in India, having founded “Fashion Most Wanted” when the space was still in its early stages. Over the years, he has worked with some of the biggest global brands across fashion, automotive, and lifestyle, establishing himself as a credible voice in the industry. His platform has evolved into a full-fledged digital publication covering menswear trends and insights. Recently, Jeremy has continued to expand his influence through content that blends classic styling with modern trends, while also contributing to the growth of India’s menswear ecosystem.

Prateek Chauhan’s journey is rooted in creativity and visual storytelling. Starting as a content creator experimenting with photography and styling, he gradually developed a signature aesthetic that blends minimalism with artistic expression. His work often leans toward conceptual fashion, setting him apart from conventional influencers. Over time, he has collaborated with brands that align with his creative vision, and more recently, he has been focusing on high-concept shoots that elevate fashion content into visual art.

Allen Claudius, the creator of “Bowties and Bones,” began his journey as a blogger and gradually expanded into a multi-platform fashion creator. His work has been recognized by leading publications, including features in GQ India and The Juice Magazine, marking early milestones in his career. Known for his streetwear-inspired style and sneaker culture influence, Allen has collaborated with multiple brands while maintaining a strong personal voice. Recently, he has been focusing on sharing insights into content creation and building a more engaged community around fashion and lifestyle.