Debasree is that friend who doesn’t just say “this is good”, she lines up 5 similar products and goes, “Okay, let’s compare like adults.”
Her channel is full of honest reviews, try-on hauls, and those “unspoken beauty truths” videos that lowkey call out the industry.
Started way back in 2008 (basically YouTube dinosaur era), she’s seen trends come and go… and still keeps it real.
Also, she creates bold looks that are actually wearable, not the “looks good only on Instagram lighting” kind.
Plus, she has her own brand now. Beauty + brains + zero nonsense
Top 10 Rising Beauty Influencers On Instagram
Table of Contents
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Jithin Chandra
- 6 min read
Summary
How do you really decide if a beauty product is worth it? Do you rely on a store salesperson, or just go by what’s written on the packaging?
That’s where beauty influencers come in. If you’re active on social media, you’ve probably come across them already. Simply put, a beauty influencer is someone who shares honest opinions, reviews, and experiences with different beauty products. Over time, they’ve quietly but significantly shaped how we discover and choose what to buy.
But why do we trust them? And why do their opinions carry so much weight?
The answer lies in relatability and variety. With so many creators putting out diverse content, you can easily find someone who aligns with your skin type, concerns, or preferences. Their personal experiences often feel more real than traditional advertising, making it easier for audiences to connect and learn.
Today, beauty influencers play a strong role in influencing purchase decisions. From boosting brand awareness to driving engagement and sales, they’ve become essential for brands trying to stand out in a crowded market.
They’re not just creators, they’re powerful brand advocates. So, if you’re looking to discover some fresh faces in the beauty space, here’s our curated list of the top 10 rising beauty influencers on Instagram.
Top 10 Rising Beauty Influencers On Instagram:
Debasree Banerjee
Followers:
296.4K
Engagement Rate:
2.14%
About the Creator
Shreya Jain
Followers:
423.9K
Engagement Rate:
2.62%
About the Creator
Shreya Jain is basically the beauty influencer who tests everything…so you don’t waste your money.
From DIY masks to full makeup collaborations with MAC, that’s a serious glow-up.
Her Top 10 and dupes videos are basically gold for anyone on a budget.
Also, when a beauty sponge becomes famous because of you… You know you’ve made it.
You come for reviews… and leave with a shopping list.
Jovita George
Followers:
161.8K
Engagement Rate:
1.83%
About the Creator
Jovita George’s rise in the beauty space has been driven by her clarity, confidence, and no-nonsense approach. She started creating content to fill a gap, practical beauty advice that actually works for Indian skin tones and conditions. Over time, this relatability turned her into one of India’s most recognised digital beauty voices, even earning her a spot on Forbes India’s Top Digital Stars list.
Her content today balances tutorials, skincare insights, and lifestyle, often backed by personal experiences. Jovita has collaborated with brands across categories, but what stands out is her ability to maintain her voice while doing so. Recently, she has also been focusing on simplifying skincare routines and addressing common myths, making her content even more accessible.
Ankita Chaturvedi
Followers:
367.7K
Engagement Rate:
0.92%
About the Creator
Ankita, aka Corallista, is that beauty YouTuber who’s been around long enough to have tried everything before it became trendy.
She started with a classic “Bronze Smokey Eye” tutorial and somehow built a whole library of 700+ videos, which means if a product exists, she’s probably reviewed it.
Her Veet trimmer review still lives rent-free on YouTube because people keep going back like “wait, let me check this again before buying.”
Her vibe is simple: no drama, just solid, detailed reviews and tutorials.
Malvika Sitlani
Followers:
701.7K
Engagement Rate:
2.00%
About the Creator
Malvika Sitlani is basically soft glam goals.
Her makeup looks are minimal but still stunning.
From YouTube to Cannes, that’s a serious beauty journey.
Also building Masic Beauty? Multitasking at peak level.
You watch her… and suddenly want nude makeup.
Aishwarya Kaushal Jain
Followers:
144.7K
Engagement Rate:
0.43%
About the Creator
Aishwarya Kaushal Jain’s content stands out for its boldness and versatility. She gained popularity through makeup tutorials and honest product reviews, but her content has since expanded into lifestyle and personal style.
Her approach is rooted in practicality, occasion-based makeup, skincare routines, and product recommendations that are easy to follow. Collaborations with fashion and beauty brands like Urbanic reflect her crossover appeal. Recently, she has been experimenting more with content formats, including short-form videos and styling transitions, keeping her content fresh and engaging.
Sejal Kumar
Followers:
778.3K
Engagement Rate:
1.38%
About the Creator
Sejal Kumar is basically the creator who said, “Why stick to one niche when I can do everything?”
She started with a Turkey vlog and then gave us those iconic Expectation vs Reality videos, which honestly hit a little too close to home.
From fashion to skincare to random skits, her content feels like scrolling through your own chaotic brain.
Her “1MinDrama” series? Short, stylish, and slightly addictive.
Shaurya Sanadhya
Followers:
609.4K
Engagement Rate:
1.69%
About the Creator
Shaurya Sanadhya has successfully blended beauty, fashion, and entrepreneurship into her content journey. Starting as a content creator, she quickly gained recognition for her makeup tutorials and styling videos.
Her entrepreneurial ventures, including Label Shaurya Sanadhya and Aryam Skincare, highlight her understanding of the industry beyond content creation. Her feed today reflects a mix of travel, beauty, and business, offering a more holistic view of her life. Recently, she has been focusing on scaling her brands while maintaining consistent content, balancing both roles effectively.
Santoshi Shetty
Followers:
678.7K
Engagement Rate:
1.89%
About the Creator
Santoshi Shetty has carved a unique space with her bold and minimal aesthetic. Unlike traditional beauty creators, her content focuses on effortless looks, skincare routines, and mindful living.
Her journey reflects a shift from mainstream beauty standards to a more individualistic approach. She often blends fashion and skincare, creating a cohesive personal brand. Recently, her content has leaned further into wellness and slow living, making her a go-to creator for audiences seeking a more grounded take on beauty.
Dr Riya Thorat
Followers:
158.5K
Engagement Rate:
1.23%
About the Creator
Dr Riya Thorat brings medical credibility into the beauty space. As a qualified professional, her content bridges the gap between dermatology and everyday skincare advice.
She started by simplifying complex skin concerns and gradually built a community that trusts her evidence-based recommendations. Her content spans everything from acne treatments to routine building, often tailored to different skin types. Collaborations with skincare and healthcare brands reflect her authority in the space. Recently, she has been focusing more on educational content, breaking down treatments and ingredients in a way that’s easy to understand.
Conclusion
While many emerging influencers are still carving out their niche, they stand out for their creativity and sharp eye for trends. Their content continues to attract growing audiences who tune in for new makeup looks, skincare tips, and product recommendations.
Some have even taken it a step further, launching their own beauty lines, turning influence into entrepreneurship.
For fashion and beauty brands looking to collaborate, these rising creators offer a valuable opportunity. Their communities are engaged, expanding, and highly receptive to authentic partnerships.
At Confluencr, we recognise the impact these emerging voices have and aim to connect brands with the right influencers for meaningful collaborations. With a strong network of beauty creators across the globe, we help position your brand in front of the right audience, at the right moment.
Curious about how influencer marketing can work for your brand? Reach out to us at [email protected], and we’ll take it from there.
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About the Author
Jithin Chandra
Meet Jithin Chandra, the driving force behind creator success at Confluencr. As the Senior Manager, Jithin leverages his extensive experience in influencer marketing to cultivate and amplify the voices of influencers across the globe.
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