Sanket Mehta is one of those fashion influencers who clearly treats clothes like a playground. One day, he’s in a sharp street-style outfit, next day it’s ethnic wear, then suddenly something bohemian that most people wouldn’t even try.
Meanwhile, the rest of us are still deciding which black T-shirt looks “less boring.”
That experimentation is basically his whole vibe. Different styles, different looks, all on the same feed.
He’s also worked with brands like Myntra, Dyson India, Fashion Nova, and L’Oréal Paris.
Safe to say… his wardrobe probably has more personality than most closets.
Top 10 Regional Male Fashion Influencers in India
Table of Contents
-
Deep Mewada
- 6 min read
Summary
Men’s fashion on Instagram hits differently when it feels real, and that is exactly the kind of energy India’s regional male fashion creators are bringing to the table. While the broader conversation has largely been dominated by metro-based names, a wave of talented creators from every corner of the country has been quietly building something far more interesting and far more genuine. The last few years have given many of them the push they needed to go all in, and the results have been extraordinary. From breaking deep-rooted stereotypes and championing gender-fluid style to elevating traditional silhouettes and exploring luxury lifestyle content, these creators are not just dressing well, they are reshaping what men’s fashion in India looks and feels like. Here are the top 10 regional male fashion influencers in India who are very much worth your attention.
The Top 10 Regional Male Fashion Influencers in India
Sanket Mehta
Followers:
802.8K
Engagement Rate:
3.93%
About the Creator
Siddharth Batra
Followers:
248.1K
Engagement Rate:
1.92%
About the Creator
Siddharth Batra’s journey into fashion began behind the scenes as a stylist, but it was his transition to content creation that truly set him apart. Early on, his bold approach to menswear, embracing fluid silhouettes, jewellery, and even nail paint, challenged traditional ideas of masculinity in Indian fashion. Over time, Siddharth has refined his aesthetic into a blend of vintage-inspired and experimental styling, often rooted in storytelling. Recently, he has expanded his presence beyond Instagram into long-form content and brand collaborations that focus on individuality and self-expression, positioning himself as a voice for gender-fluid fashion in India.
Jatinn J
Followers:
131.5K
Engagement Rate:
3.35%
About the Creator
Jatinn, aka The Style Doodle, is the guy who proves you don’t need a crazy wardrobe to look good. His style is super minimal, clean shirts, simple jackets, neutral colours… and somehow it all looks effortlessly cool.
Meanwhile, the rest of us are standing in front of our closet thinking, “I have 40 clothes and still nothing to wear.”
That’s why people follow him. His feed feels like a calm reminder that good style is usually just a few well-picked pieces.
Also slightly dangerous… because after watching, you’ll want to reorganize your entire wardrobe.
Karron Dhinggra
Followers:
2.4M
Engagement Rate:
2.57%
About the Creator
Karron S. Dhinggra is basically proof that someone can start as a business lawyer and still end up teaching the internet how to dress better. His content is all about men’s fashion, styling tips, grooming advice, and outfit ideas that actually work in real life.
On YouTube and Instagram, he breaks down simple fashion tricks, from formal looks to casual fits.
The vibe is very practical: small tweaks that instantly make an outfit look sharper.
Watch a few videos, and suddenly you’re looking at your wardrobe thinking… okay, maybe this shirt deserved better styling.
Allen Claudius
Followers:
19.9K
Engagement Rate:
3.71%
About the Creator
Allen Claudius, the creator of “Bowties and Bones,” began his journey as a blogger and gradually expanded into a multi-platform fashion creator. His work has been recognized by leading publications, including features in GQ India and The Juice Magazine, marking early milestones in his career. Known for his streetwear-inspired style and sneaker culture influence, Allen has collaborated with multiple brands while maintaining a strong personal voice. Recently, he has been focusing on sharing insights into content creation and building a more engaged community around fashion and lifestyle.
Nikhil Kandhari
Followers:
100.4K
Engagement Rate:
1.65%
About the Creator
Nikhil Kandhari is the kind of fashion influencer who somehow makes dressing well look effortless. On social media, he’s known as the stylish guy mixing sharp menswear with a bit of personality.
He’s also the co-founder of Nikhil & Humrat, a label that blends modern style with traditional Indian design.
His page is basically outfit inspiration after outfit inspiration, the kind that makes you think, “Okay… maybe my wardrobe needs a serious upgrade.”
He’s worked with brands from luxury names like Emporio Armani and Ferragamo to everyday fashion labels like Myntra and Uniqlo.
Shakti Singh Yadav
Followers:
339.0K
Engagement Rate:
2.13%
About the Creator
Shakti Yadav, aka The February Boy, has the kind of fashion page that makes you question your entire wardrobe. His outfits are trendy, sharp, and somehow always look effortless.
You scroll his feed and suddenly think, “Wait… maybe I should try dressing better.”
Most of his content is outfit inspiration and styling ideas for guys who are tired of the same old jeans-and-t-shirt combo.
He even won Cosmo India’s Fashion Influencer of the Year (Male).
Honestly, though, the real achievement is making people stare at their closet like it personally betrayed them.
Krishen Riyat
Followers:
68.7K
Engagement Rate:
3.05%
About the Creator
Krishen Riyat is the kind of creator who arrived on the scene with a fully formed point of view, and that clarity of vision has been one of the most compelling things about his content from the very beginning. A former engineering student in the UK whose time on the streets of England introduced him to the world of street fashion and sneaker culture, Krishen brought that international lens back to India and has been applying it to his content ever since. His GRWM videos and seasonal outfit ideas have earned him a dedicated community of fashion enthusiasts who love his ability to fuse current trends into something personal, wearable, and genuinely worth taking notes from.
He has been featured on GQ India’s list of top influencers, and his work with brands including Levi’s, Tata Cliq Luxury, Mochi Footwear, Shoppers Stop India, John Jacobs Eyewear, Lifestyle Stores India, and Westside Stores, among many others, reflects the broad range of his appeal across both high-street and premium categories. He is also a passionate advocate for sustainable fashion and is known to champion thrifting and upcycling in his personal practice. A passion for music and magic rounds out a personality that is considerably richer and more interesting than the average fashion feed, and that is very much part of the appeal.
Abhinav Mathur
Followers:
125.9K
Engagement Rate:
1.60%
About the Creator
Abhinav Mathur, known professionally as Abix, brings the perspective of a working fashion model to his YouTube channel, giving his content a level of visual authority and aesthetic sensibility that is immediately evident. His vlogs, outfit features, and hair care content reflect a personal style that is consistently polished and aspirational without being unattainable.
While his Instagram presence commands a particularly strong following, his YouTube channel offers a more immersive look into his world, making him a well-rounded creator for brands seeking visibility across multiple platforms. His content appeals to men who take their appearance seriously and are looking for style inspiration grounded in genuine expertise.
Vipul Juneja
Followers:
783.6K
Engagement Rate:
4.28%
About the Creator
Vipul Juneja describes his approach to content creation as “capturing stories in motion”, and once you spend any time on his feed, that description makes complete sense. A computer engineering graduate who followed his heart straight into fashion, Vipul has built a platform that blends personal style, grooming advice, and lifestyle content into a seamless, visually rich story that his audience genuinely loves consuming. His eye for detail and his ability to make every post feel considered and intentional have given him a distinct creative identity in the men’s fashion space.
Vipul won the Fashion Influencer of the Year (Editor’s Choice) award at the Cosmopolitan India Blogger Awards 2024, one of the most credible recognitions in the Indian creator space, selected by a jury of industry veterans. His brand collaborations include Garnier, Simple Skincare, Nissan India, Myntra, and Lifestyle International, among many others, and the range of those partnerships reflects both the versatility of his content and the trust that brands consistently place in his creative judgment. With content that continues to evolve and a community that continues to grow, Vipul Juneja is very firmly one to watch.
Conclusion
Male fashion influencers continue to carve a distinct space for themselves in the industry. Regardless of where they come from, one thing remains constant,their passion for style and self-expression. Across regions, these creators are challenging norms, breaking stereotypes, and confidently embracing their individuality, while building strong, supportive communities along the way.
At Confluencr, we understand the growing influence of regional male creators and the impact they have on their audiences. As an influencer marketing agency, we help brands tap into this potential by facilitating meaningful collaborations with regional social media influencers.
With a curated network of top creators across the globe, we ensure your brand reaches the right audience at the right time through the most relevant voices. If you’re looking to explore influencer marketing and see how it can work for your brand, drop us an email at [email protected], we’d love to connect.
Share:
About the Author
Deep Mewada
Deep Mewada stands at the helm of brand success at Confluencr, where his expertise in teamwork, strategy, communication, influencer marketing, and team leadership shines. As the Senior Manager of Brand Success, Deep has played a pivotal role in steering Confluencr’s campaigns towards triumph, ensuring each one is more impactful than the last.
Influencer Marketing for your brand?
Influencer Marketing Solutions loved by:
“I highly recommend Confluencr as one of best agencies to work with. Since then, we have worked with influencers of different genre”
Lincia D'Mello
Senior Marketing Manager, Carmesi
You may also want to read