Akanksha Kommirelly’s story is one of deliberate ambition and creative conviction. Having completed an engineering degree, she made the bold decision to pursue content creation full-time, and the results speak for themselves. Her channel has grown steadily on the strength of her creative makeup looks, detailed tutorials, and sharp eye for fashion trends.
Her girl-next-door energy combined with a distinctive aesthetic sensibility gives her content a broad yet targeted appeal. She connects particularly strongly with regional audiences, and her ability to blend beauty and fashion content seamlessly makes her a versatile and valuable collaborator for brands across both categories.
Top 10 Indian English Beauty Channels To Follow On Youtube
Table of Contents
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Bhavi Sheth
- 6 min read
- Home
- Top Influencers
- Top 10 Indian English Beauty Channels To Follow On Youtube
Summary
The way we discover beauty has fundamentally shifted. Gone are the days when glossy magazine spreads and department store testers were the only way to know if a product was worth your money. Today, beauty influencers have taken that role, and honestly, they do it better. They swatch, test, break out, glow up, and document everything so you don’t have to. Their recommendations feel personal because, well, they are.
We trust them because they speak our language, understand our skin tones, work within our budgets, and aren’t afraid to say when something doesn’t perform. That authenticity is what sets them apart from traditional advertising, and it’s what keeps audiences coming back. Beauty brands have taken note too, the relationship between creator and brand has evolved into a genuine creative partnership, where feedback loops between influencers and product teams are actively shaping what ends up on shelves.
India’s beauty creator space, particularly on YouTube, is thriving and more diverse than ever. With English-language content opening up these conversations to wider, more urban audiences, the impact of these creators goes far beyond a single product recommendation. As an e-commerce influencer marketing agency in India, we’ve put together a list of the top 10 beauty influencers creating English content on YouTube that brands and viewers alike should have on their radar.
Top 10 Indian Beauty Channels in English:
Akanksha Kommirelly
Subscribers:
Engagement Rate:
1.56%
About the Creator
Somya Gupta
Subscribers:
Engagement Rate:
3.44%
About the Creator
Somya Gupta, widely known as Michu and by her platform name The Sass Thing, has established herself as one of Instagram’s most trusted voices for skincare and makeup. Her audience doesn’t merely follow her – they rely on her recommendations, a testament to the genuine authority she has built through consistent, high-quality content.
Beyond her digital presence, Somya has co-founded her own clothing brand, Label Tasos, demonstrating an entrepreneurial instinct that complements her creative identity. Her content, spanning skincare Q&As, product hauls, and style features, is delivered with a warmth and approachability that makes her equally appealing to audiences and brand partners alike.
Mrunal Panchal
Subscribers:
Engagement Rate:
4.17%
About the Creator
Mrunal Panchal, affectionately known as Mrunu and the Gujju Unicorn, is one of Instagram’s most dynamic and versatile beauty creators. Having begun her content journey in 2018, she has built a reputation for fearless experimentation, constantly reinventing her looks and setting trends rather than simply following them.
As a proud member of the @nofiltr.group, Mrunal’s content is a refreshing commitment to authenticity in a space often dominated by heavy editing. She has graced the Dabbo Ratnani Creator Calendar and received formal recognition as a top Social Media Personality and Beauty Influencer. Her brand collaborations: spanning Maybelline, Garnier, Lakmé, Faces Canada, and NYX, reflect both her commercial appeal and her genuine influence within the beauty community.
Malvika Sitlani
Subscribers:
Engagement Rate:
0%
About the Creator
Malvika is the girl who’ll do a “simple nude look,” and suddenly you’re questioning your entire makeup routine.
Her vibe is very clean, glowy, effortless, like she woke up flawless (she didn’t, but she makes it look like that).
What makes her different? She talks about real stuff too, lingerie fits, period myths, all the “why is nobody saying this??” topics.
Also, she’s worked with big brands and launched her own, so she’s not just reviewing, she’s building.
Aashna Shroff
Subscribers:
Engagement Rate:
2.31%
About the Creator
Aashna Shroff is one of the most established and multifaceted creators in the Indian beauty and lifestyle space. What began as a blog – The Snob Journal – has evolved into a full-scale creative enterprise spanning YouTube, modelling, entrepreneurship, and brand building.
As the founder of The Snob Shop and a collaborator on the CAI x Aashna footwear collection, she has demonstrated a rare ability to translate digital influence into tangible commercial ventures. Aashna has been a candid and early advocate for skin positivity, openly discussing active acne at a time when such conversations were far less common. Her work with brands including L’Oréal, BBlunt, TRESemmé, and Vero Moda reflects the breadth and commercial depth of her influence across beauty, fashion, and lifestyle.
Debasree Banerjee
Subscribers:
Engagement Rate:
2.14%
About the Creator
Debasree is that friend who doesn’t just say “this is good”, she lines up 5 similar products and goes, “Okay, let’s compare like adults.”
Her channel is full of honest reviews, try-on hauls, and those “unspoken beauty truths” videos that lowkey call out the industry.
Started way back in 2008 (basically YouTube dinosaur era), she’s seen trends come and go… and still keeps it real.
Also, she creates bold looks that are actually wearable, not the “looks good only on Instagram lighting” kind.
Plus, she has her own brand now. Beauty + brains + zero nonsense
Shreya Jain
Subscribers:
Engagement Rate:
2.62%
About the Creator
Shreya Jain is basically the beauty influencer who tests everything…so you don’t waste your money.
From DIY masks to full makeup collaborations with MAC, that’s a serious glow-up.
Her Top 10 and dupes videos are basically gold for anyone on a budget.
Also, when a beauty sponge becomes famous because of you… You know you’ve made it.
You come for reviews… and leave with a shopping list.
Himadri Patel
Subscribers:
Engagement Rate:
2.53%
About the Creator
Himadri Patel is what you’d get if your most stylish, most candid, most fun friend decided to put her whole life on camera, and it works brilliantly. A B.Tech graduate who walked away from a placement at Infosys to follow her passion for content creation, Himadri’s journey is as compelling as the content itself. She started her YouTube channel with one lipstick and one eyeliner, and built everything from there.
Her content spans makeup tutorials, skincare, fashion, lifestyle vlogs, and deeply personal storytelling, the kind that makes you feel like you actually know her. She has spoken openly about her journey with acne and adult skin concerns, and her candid approach to normalising imperfection has resonated far beyond what she anticipated. One of her GRWM Shorts, where she opened up about learning to feel confident in her own skin, pulled in over six million views, a testament to how deeply her audience connects with her. Her “Outfits I wore for my sister’s wedding” video has crossed 23 million views, making it one of her most celebrated pieces of content.
Himadri has also successfully launched DRI by Himadri, her own fashion label rooted in traditional Indian attire, an extension of her love for her grandmother’s sense of style that has always influenced her work. She has been recognised with the YouTube India NEXT UP Beauty Creator award and the WIBA Best Beauty Influencer award, and she is represented by Monk Entertainment. From a small town in Dehradun to being one of India’s most celebrated beauty creators, Himadri’s story is nothing short of inspiring.
Jovita George
Subscribers:
Engagement Rate:
1.83%
About the Creator
Jovita George’s rise in the beauty space has been driven by her clarity, confidence, and no-nonsense approach. She started creating content to fill a gap, practical beauty advice that actually works for Indian skin tones and conditions. Over time, this relatability turned her into one of India’s most recognised digital beauty voices, even earning her a spot on Forbes India’s Top Digital Stars list.
Her content today balances tutorials, skincare insights, and lifestyle, often backed by personal experiences. Jovita has collaborated with brands across categories, but what stands out is her ability to maintain her voice while doing so. Recently, she has also been focusing on simplifying skincare routines and addressing common myths, making her content even more accessible.
Shivani Taneja
Subscribers:
Engagement Rate:
3.74%
About the Creator
Shivani Taneja is one of those creators who makes you feel like beautiful, well-informed choices are available to everyone, not just those with an unlimited budget. A Delhi girl who spent three and a half years working as cabin crew before pivoting to content creation full-time, she brings that same eye for detail and polish to everything she puts out. Her thumbnails alone are enough to stop your scroll, consistently compelling, always on-brand, and a clear sign of how seriously she takes her craft.
Her content covers the full spectrum of beauty and fashion, from honest product reviews and trending hacks to haul videos and reel-worthy looks. She has an instinctive read on what her audience is looking for, which is why her content always feels timely and relevant. Shivani has collaborated with notable brands including Renee Cosmetics and Amazon, and her growing brand portfolio reflects the trust that both audiences and companies place in her recommendations. For anyone looking for a creator who keeps it real, stays on trend, and makes beauty genuinely accessible, Shivani Taneja’s channel is exactly where you need to be.
Conclusion
India’s beauty creator space is no longer an emerging market, it’s a powerhouse. The creators on this list are not just reviewing products; they’re shaping purchase decisions, building communities, and co-creating the future of beauty culture in this country.
As a beauty and makeup influencer marketing agency in India, we at Confluencr understand what it takes to cut through the noise in a market this competitive. With hyper-saturation across every category, the brands that win are those with a precise, well-executed influencer marketing strategy, one that puts the right creator in front of the right audience, with messaging that feels native and authentic.
We’ve built a curated network of India’s leading beauty and lifestyle influencers across Instagram and YouTube, and we help our clients forge collaborations that actually move the needle. Whether you’re a legacy beauty brand or a challenger D2C label, we can help you find your voice in this space. Want to explore what that looks like for your brand? Drop us a line at [email protected] and we’ll take it from there.
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About the Author
Bhavi Sheth
She is the Senior Associate of Brand Solutions for Influencer Marketing at Confluencr, driven by enthusiasm, keen observation, and a love for innovation. With a knack for standing out and embracing passion, she thrives on adapting her skills in project management, public relations, partnership management, and content creation.
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