The post-COVID era has given a tremendous boost to the healthcare industry. People have become increasingly aware of their physical as well as mental health. Various brands have risen to provide health supplements and offer fitness and dietary programs to help India stay fit. Instagram healthcare influencers have also risen in popularity, with people taking to their Instagram feeds for correct health advice and recommendations. Influencer marketing for the healthcare sector has thus seen a rise, and top Indian doctor influencers have been bagging collaborations with brands offering genuine products and services in the healthcare sector. We at Confluencr, being an Instagram influencer marketing agency, have collaborated and skimmed through such talented doctor influencers who have been extending their service to humankind beyond hospitals and clinics and making it big on social media.
Here’s the list of the top 10 Indian doctor influencers who are doing their best to reach out to the common public and encourage them to choose a healthy lifestyle.
01
Dr. Tanaya Narendra @dr_cuterus
Dr Tanaya is famously known as Dr Cuterus. Her medical care is centred on inclusive, non-judgmental sexual and reproductive healthcare for women. This Indian doctor influencer creates content on sexual health, period misconceptions, and other private issues on Instagram. She is an Oxford-trained medical doctor and embryologist who, in these days of misinformation, is refreshingly meticulous about getting her facts straight.
Particularly, she makes brief videos and gives honest advice on every question you’ve ever had but never thought to ask. She is unduly modest about her involvement in pushing the needle on openly discussing sex and educating her audience.
This Doctor Influencer has had collaborations with brands like – Love Depot, Olay India, and Orimii Skincare. Dr Tanaya has been honoured as “Wellness Influencer of the Year” by Elle India.
02
Dr. Divya Vora @thegirldocnextdoor
Dr Divya has earned her MBBS, DGO, and DNB OBGY degrees. PCOS, Menstruation, Pregnancy and Related Complications, Sexual Health, and Hygiene are some of her areas of expertise. She goes by the handle @thegirldocnextdoor on Instagram. She is here to help people better understand their bodies and health, as well as to make people aware of minor but important recommendations.
She has been seen doing collaborations with various speakers on topics such as menstruation, safe sex, PCOS, and so on. This Doctor Influencer, answers basic inquiries about menstruation, cancer, breast health, HPV vaccine, pregnancy, labour, lactation, contraception, vaginal cleanliness, and adolescence, among other things. She is also a travel freak who enjoys exploring the outdoors.
Dr Divya answers her followers’ queries through her videos – with a good engagement rate. She also has a collaboration with Floren Hygiene, which provides ideal branding for period health. She has also collaborated with Decode Nutrition, Nushu India, Nyka Wellness, Mia by Tanishq, Prega News, Kotex India, Nua Woman and others.
03
Dr. Siddhant Bhargava @dr.siddhant.bhargava
It can be difficult for the average person to make an informed decision toward a healthier living in a world overflowing with fad diets and popular training routines. Some people, on the other hand, want to decode diets and put an end to formulaic fitness. Dr Siddhant Bhargava, a ketogenic diet expert, celebrity nutritionist, co-founder of Food Darzee, and a Doctor Influencer on Instagram, has the upper hand here. Dr Sid (as he is affectionately known) is a true disruptor. He has shattered conventional nutrition beliefs and asserted that there is no such thing as a one-size-fits-all approach to achieving physical goals. He provides daily recommendations to combat obesity, diabetes, and general healthcare on his social media account. He promotes the value of mental wealth while being associated with the MIMBLU app. Dr Sid with his insightful and helpful content has collaborated with a lot of brands – American Pistachios, The Good Bug, Big Muscles, Man Matters, Indulekha, Bajaj Allianz Life Insurance, Sun Pharma, Oziva Nutrition, Century India, and others
04
Dr. Rashmi Shetty @drrashmishettyra
Dr Rashmi Shetty is a Chief Dermatologist at Ra Aesthetics and Dermatology. She is the first Indian doctor on the International Advisory Board of Anti-Aging World Congress. Dr Rashmi was awarded “Best Dermatologist” by Vogue in 2020. This famous Doctor on Instagram, guides her followers with the Dos and Don’ts of skincare. Whether it is about skincare treatments, or new technology introduced in the world of dermatology. Dr Rashmi as a founder of Solskin, primarily talks about skin’s needs and wants. Through her Instagram, she enlightens her followers about acne treatment, skin supplements, botox, probiotics, hair care, and many other skincare tips for regular use.
Dr Rashmi has collaborated with fellow influencers Ranveer Allahbadia and Dr Aanchal MD. She has also been a face for brands like Solskin Corp, CeraVe India, Garnier India, and many others.
05
Dr. Vishakha Shivdasani @doctorvee
Living a healthy life in this day and age with busy schedules can be difficult for a person. Dr Vishakha as a Nutrition Expert and a Dietician, explores the concepts of healthy living. She explains the necessity of weight loss and the causes of hypertension to her followers. This famous Instagram doctor’s profile talks about the detection and prevention of unhealthy heart and the management of PCOS. She has helped a lot of her followers understand the importance of healthy living.
Dr Vishakha has spoken about the importance of healthy living through many channels and has been featured in India Today, Free Press Journal, Aaj Tak, Tweak India, and many more.
06
Dr. Manan Vora @dr.mananvora
Dr Manan publishes research-based information on bone, joint, and muscle health, as well as exercise and fitness medicine, regularly. He makes videos to raise public awareness. Dr Manan as a doctor influencer on Instagram is an inspiration not only to doctors but to the general public as well. He raises human body awareness. He advises on how to stay fit and healthy. He emphasizes creating content including tips and strategies to stay active and healthy in our world of junk food and polluted air, convincing his followers that it would be extremely beneficial to everyone! He works to improve people’s physical and mental health by emphasizing the need to focus on both physical and mental wellness in his videos.
Dr Manan has collaborated with brands – AGEasy with Antara, Zeno Health, Softovac, Manipal Med Ace, Duroflex, Saffola, Metropolis Labs, and Oziva Nutrition.
07
Dr. Shikha Shah @drshikhasays
Dr Shikha Shah, a clinical and cosmetic dermatologist, explains more about skincare, including what we should do more of and what we must avoid! With summer here, many of us are struggling with skincare, acne, and a billion questions that we normally ask Mr Google because we aren’t sure if they are legitimate enough to see a dermatologist about.
Dr Shikha Shah simplifies things for us by debunking some myths and shedding light on summer skincare dos and don’ts, such as whether or not we need moisturizer in this blazing heat – engagement rate of 2%.
She provides information about acne, dark circles, pigmentation, hair fall, dandruff, skin and hair routine advice, and many other regular day-to-day skincare tips that go unnoticed in today’s hectic lifestyles through her reels.
08
Dr. Siddhart Warrier @thesidwarrier
Dr Siddharth Warrier, MD, DM, MRCP, is a neurologist based in Mumbai. He explores and discusses various activities and practices that lead to improved mental health and human behaviour on his Instagram account, bringing neuroscience into the mainstream conversation, destigmatizing mental health, and facilitating conversations on behaviour change, mindfulness, and learning. Writing poetry is difficult, and writing a rhyme on medical research is much more difficult, but Dr Siddharth Warrier has a flair for making medical subjects easier through poetry. It’s no surprise that his poetry received a special award and that he delivered it in front of a large crowd in London.
As an Indian Doctor on Instagram and an influencer, he has been featured in Kommunity, Qisse with Kopal – by Kopal Khanna, the Pragyaan podcast and has collaborated with brands – The Man Company, Saffola, Metropolis Lab, Happn India, Ekacare, Samsung and others.
09
Dr. Yuvraj Jadeja @doctoryuvi
Dr Yuvraj Jadeja is the medical director of Nimaaya Centre for Women’s Health in Vadodara, where he specializes in obstetrics and gynaecology. Whether it’s something as simple as pregnant women obtaining the COVID vaccine or more complex issues like marital rape, violence towards doctors, and so on, he discusses these issues on his Instagram page.
This Doctor Influencer on Instagram also dispels myths about PCOS, immunisations, infections, and other women’s health issues. He dedicated his Instagram page to spreading awareness and teaching his followers about IVF treatments, complications and so much more. Dr Jadeja also teamed up with a few other doctors to launch a free helpline for women who were pregnant or lactating and had COVID-19
Dr Yuvraj has an Instagram series named “Kathaa” sharing his experience with his clients and patients.
He has collaborated with brands like Population Foundation, Fiteloapp, and others.
10
Dr. Prateek Makwana @fertility_scribbles
Dr Prateek Makwana is an Embryologist Consultant and a Doctor influencer on Instagram. With a social media presence, fertility scribbles on Instagram, and a website, he raises awareness about a variety of themes, including fertility, human reproduction, and others. Over time, he noticed that many people have numerous misconceptions and prejudices about infertility or that they are utterly uninformed that they have a choice if they haven’t been able to conceive. That was his motivation for creating a social media page: to reach as many people as possible, raise awareness, and enhance existing resources. He debunks myths about cancer, pregnancy, PCOS, infertility, IVF, menstruation cups, premature ejaculation, contraception, STI, puberty, HPV vaccine, endometriosis, erectile dysfunction, virginity, and many other topics through his reels.
Dr Prateek has been featured in The Gray Matter News and was a speaker for TEDx. He has worked with brands like Peppy For All, Orange Health Labs, Orimii Skincare and others.
Conclusion
One of the biggest virtues of these healthcare influencers is talking about taboo health topics, debunking health myths and stereotypes and encouraging their audience to inculcate more healthy habits.
These health influencers can provide motivation, widen your viewpoint on an issue, or simply inspire you to take better care of yourself. All of them are quite successful and work to educate, treat, and improve the lives and well-being of others.
Being a global influencer marketing agency, we at Confluencr realise the immense potential of doctor influencers on their audience for brands in the healthcare sector. We help you gain collaborations with these doctor influencers who can effectively send across your brand’s message. We have curated a network of leading influencers across India and can help you get your brand placed in front of the right audience at the right time and through the right set of influencers. Want to know more about influencer marketing and how can it help your brand? Drop us an email at [email protected], and we shall get right back to you!
