XLNC Perfumery, Surat’s rising fragrance brand led by Mustafa Bharmal, is known for its rapid growth and commitment to quality and affordability. With over half a million units sold and five new stores opening nationally, XLNC Perfumery offers high-end perfumes crafted for the Indian climate. Their mission is to make luxury accessible by providing inspired versions of iconic fragrances.
Potential Reach
Views
Engagements
Influencer
Profiling
Our goal was to source high-quality content from a wide range of influencers across fashion, skincare, and lifestyle niches on a UGC basis, using these videos to run ads across multiple social media platforms.
- Size
We primarily partnered with Nano to Micro influencers, complemented by a couple of mid-tier influencers. This strategy aimed to create authentic, organic-looking content that resonates with our audience, ensuring a genuine connection.
- Platform
Instagram and YouTube were selected for their visual appeal and strong presence in fashion, beauty, and lifestyle niches, allowing influencers to effectively showcase XLNC Perfumery’s products.
- Content Frequency
Influencers posted content in a staggered manner, maintaining a consistent buzz and ensuring continuous engagement. The frequency allowed for regular exposure while keeping the content fresh and relevant.
- Content Style
Influencers shared casual, relatable stories about their struggles affording expensive perfumes and how they discovered XLNC Perfumery’s reasonably priced, trial-sized scents that mimic high-end favorites. This approach offered a savvy and relatable solution, enhancing audience connection.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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