XLNC Perfumery, Surat’s rising fragrance brand led by Mustafa Bharmal, is making waves with rapid growth and commitment to quality and affordability. Having sold over half a million units, it’s expanding nationally with five new stores. The brand’s new line of high-end perfumes, crafted for the Indian climate, reflects its dedication to quality. What sets XLNC Perfumery apart is its mission to make luxury accessible by offering inspired versions of iconic fragrances.
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Influencer Profiling

Our Goal was to source high quality content from a wide range of influencers from fashion to skincare, lifestyle, etc. on a UGC basis to use the videos to run ads across multiple social media platforms.
Our strategy involved primarily partnering with Nano to Micro influencers, complemented by a couple of mid-tier influencers. This choice was driven by our goal to create authentic and organic-looking content that resonates with our audience, ensuring a genuine connection.
Content Style  
Influencers casually chatted about their struggles affording their beloved expensive perfumes. That’s when they discovered XLNC Perfumery, offering reasonably priced trial-sized scents that mimic their high-end favorites. Offering a savvy solution, indeed!

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The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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