Mirraw began with humble beginnings but has made a name for itself in the jewellery industry. Their products are elegant and one-of-a-kind, offering attractive options that stand out in the market.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the Fashion, Lifestyle, and Mom niches to promote Mirraw. These influencers were selected for their ability to engage their followers and effectively communicate the unique elegance of Mirraw’s jewellery.
- Size
We partnered with a mix of micro and mid-tier influencers to ensure broad reach and high engagement. Their diverse follower bases helped amplify Mirraw’s brand message to a wider audience.
- Platform
Instagram was chosen for its visual appeal and high engagement rates. The platform’s features, such as Stories, Reels, and IGTV, allowed influencers to create dynamic and visually appealing content that showcased Mirraw’s jewellery.
- Content Frequency
Influencers posted content consistently over a four-week period, maintaining continuous buzz and engagement. Regular posts, stories, and reels kept the audience intrigued and interested in Mirraw’s offerings.
- Content Style
The content focused on brand awareness. Influencers shared personal stories, styling tips, and detailed looks at Mirraw’s jewellery pieces. Their posts highlighted the elegance and uniqueness of the products, making them appealing to their followers and encouraging brand exploration.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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