Mirraw – Case Study

Mirraw Case Study

The Brand

Mirraw has humble beginnings but has made a name for itself in the jewellery industry. Their products are elegant, one-of-a-kind in their own right, with attractive options.


Fashion and Jwellery

Target Audience

Women who prefer comfy and good quality kurtis Middle aged 30-45yrs Tier 1 and 2 cities

The Campaign Design

mirraw influencer marketing case study

Campaign Objective

Brand Awareness

Platform Leveraged


Influencer Genre

Fashion, Lifestyle and Mom influencers

Content Topics

Clothing, Fashion, Self-love

Challenges Faced

Finding appropriate clothing for each influencer without knowing their quantifications was difficult.

Content Overview

The ‘Your Kurti Fit’ campaign, which educated people about the importance of proper clothing fit, was launched as part of the brand awareness strategy and to promote the brand’s vision of offering clothing for every unique body type.
Total Reach
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The Campaign Assets

Reach the right people, the right way!

Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.

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