Mirraw Case Study
Keeping it Real, Keeping it Raw with Mirraw!
Mirraw is a brand with humble beginnings with ambitious goals. It focuses on ethnic wears such as jewellery, apparels, accessories and has clientele throughout India, Europe and USA. With its large audience and hand-picked designs that are elegant and unique in their own way, it plans to dominate the market with its presence in the upcoming years.
The campaign pivoted around creating brand awareness through Instagram. We launched the ‘Your Kurti Fit’ Campaign spreading awareness regarding the importance of the right fit in case of apparels. This campaign in turn proved to be useful to promote the brand and how they provide with apparels that fit to every body type, because everyone is unique just like every pattern and design available on the website.
We collaborated with nano and micro-influencers to take this campaign live. Our Primary focus was to target fashion, lifestyle and mom bloggers niches to create buzz around this topic in the audiences in the genres about the importance of having the right ﬁt in clothing and mention the brand and its initiative of providing it to all ladies. Working with moms helped build reliability of the brand since it is rightfully said, ‘Moms know what is best for their children’
Some Of The Videos
The best range of apparels to purchase from! They have products that can satisfy everyone’s choices.
A unique way of preserving as well as promoting our cultural heritage at the same time!
Exquisite collection of traditional clothes. There is something for everyone here!
Impeccable customer service. I had an issue with the delivery getting delayed. They cleared it with me quickly and efficiently.
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.