Mirraw Case Study
The Brand
Mirraw has humble beginnings but has made a name for itself in the jewellery industry. Their products are elegant, one-of-a-kind in their own right, with attractive options.
Industry
Fashion and Jwellery
Target Audience
Women who prefer comfy and good quality kurtis
Middle aged 30-45yrs
Tier 1 and 2 cities
The Campaign Design
Campaign Objective
Brand Awareness
Platform Leveraged
Instagram
Influencer Genre
Fashion, Lifestyle and Mom influencers
Content Topics
Clothing, Fashion, Self-love
Challenges Faced
Finding appropriate clothing for each influencer without knowing their quantifications was difficult.
Content Overview
The ‘Your Kurti Fit’ campaign, which educated people about the importance of proper clothing fit, was launched as part of the brand awareness strategy and to promote the brand’s vision of offering clothing for every unique body type.
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Total Reach
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Likes
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Comments
The Campaign Assets
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