Tradetron allows users to create their own trading strategies or choose from a library of pre-built strategies designed by experienced traders. The platform provides access to a range of exchanges and brokers, enabling users to trade across multiple markets and asset classes.
Potential Reach
Views
Engagements
Influencer
Profiling
We targeted trading-centric influencers who could explain how Tradetron simplifies the complexity of algorithmic trading and helps eliminate emotional trading from traders’ lives. These influencers were chosen for their expertise in trading and their ability to engage with a community of active traders.
- Size
We partnered with a wide range of influencers from different size ranges to ensure broad reach and engagement. This diverse selection helped maximize the campaign’s impact.
- Platform
The campaign utilized a mix of dedicated and integrated videos on YouTube and some Instagram content. This multi-platform approach allowed for effective branding, awareness, and acquisitions. YouTube was primarily used for dedicated videos to provide detailed explanations and promote acquisitions, while Instagram was used for additional reach and engagement.
- Content Frequency
Influencers posted content consistently over the campaign period to maintain continuous buzz and engagement. This strategy ensured that Tradetron remained top-of-mind for the target audience.
- Content Style
Content was designed to be straightforward and informative, highlighting the ease of using Tradetron for algorithmic trading and strategy creation. Influencers demonstrated how Tradetron can simplify complex trading strategies and remove emotional trading biases. The content emphasized the platform’s credibility and the higher fixed interest rates offered by Tradetron compared to traditional FDs, aiming to build trust and eradicate any feelings of distrust.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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