Tilak Stone Arts India is renowned for its global expertise in crafting collaborative marble art for homes and communal spaces. Specializing in marble temple manufacturing, they offer a user-friendly digital platform for diverse marble art needs. Their customizable product line, inspired by Indian art traditions, includes marble mandirs, murtis, furniture, and home decor in various designs and colors.
Potential Reach
Views
Engagements
Influencer
Profiling
We created engaging reels around the manufacturing process, focusing on driving website traffic. We collaborated with home decor and interior design influencers to reach an audience interested in unique, artistic home furnishings. Two influencers were flown to Jaipur to showcase the behind-the-scenes work of Tilak Stone Arts, connecting the audience with the craftsmanship behind these spiritual art pieces.
- Size
We partnered with one mid-tier influencer and one macro influencer, both with wide fanbases, ensuring high-quality content and trustworthiness by working with well-known names.
- Platform
Instagram was chosen for its viral short-form content capabilities, ideal for showcasing intriguing scenes from the making of murtis and other marble art pieces.
- Content Frequency
Influencers posted their videos with a 10-day gap between each to allow individual content performance and maximize engagement. This strategic scheduling ensured continuous buzz and audience interest.
- Content Style
The strategy centered on leveraging the credibility of well-known home decor and interior design influencers. Authentic content highlighted Tilak Stone Arts’ craftsmanship, successfully driving increased site visits and footfall to their physical store.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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