#D2C #FinTech #Finance
Confluencr won the
#NoSHEaveNovember for Plush
Tier A influencers were handpicked after comprehensive analysis and evaluation of profile reports with audience credibility.
We chose Instagram as it is an ideal platform to talk about the great returns and ease of investment by explaining the model and structure of how the brand is able to provide such returns, with the motto of “Sustainability With Investment.”
Each influencer went live every alternate day to ensure that the buzz about SustVest remains consistent in the niche audience.
The campaign was a partial-acquisition-plus-partial-awareness campaign as the model of investment and return was different than any other. So, to make the audience understand the same and also showcase credibility as the brand offered fixed interest higher than any FDs, the focus was to create credibility and eradicate any feeling of distrust.
Hear ’em Speak!
Marketing Head, Plush
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