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SustVest is a sustainable investment platform that offers a range of investment opportunities focused on environmental, social, and governance (ESG) factors. The company’s mission is to promote sustainable development and responsible investing, by providing investors with access to a diversified portfolio of sustainable investments.  
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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


Tier A influencers were handpicked after comprehensive analysis and evaluation of profile reports with audience credibility.

Size  
Tier A influencers were hand picked after understanding and matching analytics and profile reports with audience credibility
Platform 

We chose Instagram as it is an ideal platform to talk about the great returns and ease of investment by explaining the model and structure of how the brand is able to provide such returns, with the motto of “Sustainability With Investment.”

Content Frequency 

Each influencer went live every alternate day to ensure that the buzz about SustVest remains consistent in the niche audience.

Content Style  

The campaign was a partial-acquisition-plus-partial-awareness campaign as the model of investment and return was different than any other. So, to make the audience understand the same and also showcase credibility as the brand offered fixed interest higher than any FDs, the focus was to create credibility and eradicate any feeling of distrust.

 

 

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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