Potential Reach
Views
Engagements
Influencer
Profiling
We targeted niche mom and parenting influencers who are trusted sources of advice and inspiration. This approach helped Slurrp Farm effectively reach an engaged audience seeking products to enhance their family’s wellbeing.
- Size
We collaborated with macro and mid-tier influencers to achieve desired targets within the campaign budget. Macro influencers were particularly effective in generating views and conversions.
- Platform
YouTube was selected for its effectiveness in integrating detailed, engaging content about Meesho, reaching a wide audience.
- Content Frequency
A key event was curated with Bollywood Star Anushka Sharma, who vouched for Slurrp Farm’s products. This event established credibility and significantly widened the brand’s reach.
- Content Style
Content addressed common parenting challenges related to nutrition, integrating Slurrp Farm products as credible solutions. The campaign created a buzz, highlighting the brand’s benefits in a relatable and engaging way.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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