Scube focuses on using the latest technology and design trends to offer high-quality business cards that are both stylish and functional. What sets Scube apart is its use of NFC technology, which allows users to share and save contact information with just a tap of their smartphone.
Potential Reach
Views
Engagements
Influencer
Profiling
To establish the brand’s credibility and promote Scube as an innovative tech solution, we collaborated with lifestyle and fashion influencers. These influencers were selected for their ability to reach and engage with audiences who value style, convenience, and modern technology.
- Size
We partnered with micro and mid-tier influencers to maximize our reach and engagement while maintaining a diverse influencer pool. This strategy allowed us to work with more influencers, increasing the overall impact of the campaign.
- Platform
Instagram was chosen as the primary platform for its visual and engaging nature. The platform allowed influencers to create educational, short, and interesting content that effectively showcased the benefits of Scube business cards.
- Content Frequency
Influencers posted content every alternate day to maintain a consistent buzz and ensure that Scube remained top-of-mind for the target audience. This regular posting schedule helped keep the audience engaged and interested in the brand.
- Content Style
While each influencer created unique content, they all highlighted the importance of aligning with advanced technology and demonstrated the convenience of using Scube business cards. Content included personal stories, demonstrations of the NFC technology, and practical uses of the business cards in everyday professional scenarios. Informative captions and engaging visuals were used to educate the audience about the product’s benefits and functionality.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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