Savvy is a women’s hygiene care brand that embodies ambitious, persistent, and dynamic women. The brand is committed to providing pocket-friendly, premium-quality comfort while raising awareness to eliminate the stigma surrounding menstruation. With 100% Fluid Lock Gel Technology and twice the absorbency, Savvy aims to bring the convenience of menstrual hygiene to all women and educate them on the importance of proper menstrual hygiene practices.
Potential Reach
Views
Engagements
Influencer
Profiling
The selection process was carefully curated to include obstetricians, gynaecologists, and sex educators who have a target audience that looks up to them for women’s health advice. This association reinforces Savvy’s commitment to empowering women, raising awareness about menstrual hygiene, and providing high-quality, affordable, and expert-approved products.
- Size
We partnered with micro and nano influencers because they have niche-specific audiences with substantial followings from their local regions. This is especially important where awareness and education around female hygiene may be limited.
- Platform
Instagram was chosen as the primary platform for raising awareness about the stereotypes surrounding periods and female hygiene. The platform’s visual and interactive features make it ideal for engaging with the target audience and spreading important messages.
- Content Frequency
Each influencer went live daily, ensuring that the buzz about the campaign stayed intact and continuous engagement with the audience was maintained.
- Content Style
#BetterSavvyThanSorry The content style focused on educating the audience about the dangers of poor menstrual hygiene practices and promoting Savvy’s products as safe and gentle solutions for menstrual hygiene. Influencers shared personal experiences, expert advice, and practical tips to highlight the importance of proper menstrual hygiene and the benefits of using Savvy products.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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