#D2C #FemaleHygiene
Savvy is a women’s hygiene care brand that personifies ambitious, persistent, and dynamic women. They believe in providing pocket-friendly, premium-quality comfort while raising awareness to eliminate the stigma surrounding menstruation. With 100% Fluid lock Gel Technology and twice the absorbency, Savvy aims to bring the convenience of menstrual hygiene to all women and sensitise them about the need for proper menstrual hygiene practices.
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A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
The selection process was carefully curated to include obstetricians/gynaecologists and SEX EDUCATORS, and have a target audience that looks up to them for women’s health advice.
The association between Savvy and these influencers reinforces the brand’s commitment to empowering women, raising awareness about menstrual hygiene, and providing them with high-quality, affordable and expert-approved products.
Size 
We chose micro and nano influencers because they have niche-specific audiences; they have a substantial following from their local regions, where awareness and education around female hygiene may be limited.
Platform 
We chose Instagram as it is an ideal platform for raising awareness about the stereotypes surrounding periods and female hygiene.
Content Frequency 
We took each influencer live on each day, ensuring that the buzz about the campaign stayed intact.
Content Style 
We launched a campaign for Savvy called #BetterSavvyThanSorry to raise awareness about the importance of female hygiene. The campaign aims to educate the audience about the dangers of poor menstrual hygiene practices and how Savvy’s products are carefully curated to provide safe and gentle menstrual hygiene solutions for women. Through this campaign, Savvy emphasises its commitment to empowering women and providing them with premium quality and affordable products.
Hear ’em Speak!
The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush
Marketing Head, Plush
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