#D2C #EComm #Beauty

Purplle makes natural and healthy beauty products accessible to everyone, and their dedication to affordable pricing ensures that all customers can enjoy the benefits of skincare and make up.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We switched it up by selecting comedy & lifestyle influencers to showcase the brand in a fun and quirky way. Something different from the generic beauty content

Size  

We selected micro & mid-tier  influencers to diversify and broaden our reach as well as establish Purplle as an affordable go to site for all things beauty & skincare.

Platform 

We chose instagram as it is an ideal platform for seamless brand integration in an entertaining way

Content Frequency 

One influencer went live every alternate day to maintain the buzz about Purplle amidst the audience.

Content Style  

The quirky and entertainment influencers created fun videos and showcased the USPs of Purplle.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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