Potential Reach
Views
Engagements
Influencer
Profiling
We selected influencers from allied categories like skincare and beauty and also lifestyle categories to diversify reach and engagement for Purplle.
- Size
Micro and mid-tier influencers were chosen to broaden reach and position Purplle as an affordable, go-to site for beauty and skincare.
- Platform
Instagram was chosen for its ideal platform for seamless brand integration in an entertaining and visually appealing way.
- Content Frequency
One influencer went live every alternate day, maintaining consistent buzz and engagement for Purplle.
- Content Style
Quirky and entertaining influencers created fun videos showcasing Purplle’s USPs, enhancing brand appeal through engaging content.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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