#eComm #D2C #Lifestyle #WomenHealth
Plush is not your average feminine care brand. They don’t just provide gentle and effective care – they prioritise comfort and well-being too. All of their products are internationally certified, so you can trust that they’re doing their part for both your skin and the planet. Plus, they’re passionate about spreading awareness and education about feminine hygiene, because knowledge is power!
A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
We ran a feminist campaign with Plush called #No-Sheave November, aiming to normalise body hair on women as we do for men with No-Shave November.
We integrated Plush’s razor into the campaign, positioning the brand as empowering. Our biggest challenge was finding female influencers ready to flaunt their body hair. With a curated list of 6 authentic and stereotype-breaking influencers, we made some waves with content aimed at changing mindsets.
Confluencr partnered with Plush to create a powerful message of confidence and empowerment for women. Through a mix of content and influencer strategies, we successfully helped Plush reach a broad audience and encouraged women to own their identities. With Plush’s products, women can feel more confident and bold, regardless of their age or background.
Hear ’em Speak!
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
