Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, boasts close to 10 million square feet of Grade A retail space across 17 malls in 13 cities. Nexus Malls is revolutionizing Indian retail by providing high-quality retail spaces.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with niche finance influencers to ensure a targeted reach. These influencers were selected for their expertise in financial topics and their ability to engage an audience interested in investment opportunities.
- Size
We partnered with mid-tier and macro influencers to align with the brand’s requirement for diversified reach and compatibility. Their established credibility and extensive follower base helped in effectively promoting Nexus Malls and its upcoming IPO.
- Platform
We diversified our reach by using two platforms: Instagram and YouTube. These platforms allowed for engaging and informative content that could reach a wide audience.
- Content Frequency
Influencers posted content every alternate day, ensuring continuous buzz and engagement around Nexus Malls and their upcoming IPO. This consistent posting schedule kept the audience informed and interested throughout the campaign.
- Content Style
Each influencer created unique content to educate their audience about Nexus Malls and the concept of an REIT IPO. The content ranged from detailed explanations of what an REIT IPO is to the benefits of investing in Nexus Malls. Personal stories, testimonials, and interactive sessions were used to make the information relatable and engaging.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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