#IPO #FinLiteracy #RealEstate #investment

Nexus Malls is the Indian retail portfolio arm of the world’s leading private equity firm: The Blackstone Group. Today, Nexus Malls boast a portfolio of close to 10 million square feet of Grade A retail space in the country. We take pride in changing the landscape of Indian retail by acquiring 17 malls spread across 13 cities across the country.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


 We selected niche finance influencers to ensure targeted reach.

Size  

We selected mid-tier and macro influencers to align with the brand’s requirement of diversified reach and compatibility 

Platform 

We diversified our reach on two different platforms Instagram and Youtube.

Content Frequency 

Each influencer went live every alternate day to ensure the buzz about Nexus Mall remains intact throughout.

Content Style  

The style was unique to each influencer as they created a buzz around Nexus Malls and their upcoming IPO by collaborating with Finance influencers to educate people what is an REIT IPO.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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