Myrie is a jewellery brand committed to providing customers with high-quality and stylish jewellery pieces that prioritize both beauty and sustainability. Myrie offers a range of exquisite accessories that are versatile and affordable, making them a perfect choice for fashion enthusiasts.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with niche-specific fashion and lifestyle influencers who could create quality content. These influencers were selected for their strong engagement with followers who appreciate stylish and sustainable fashion choices.
- Size
We partnered with micro and mid-tier influencers to diversify and broaden our reach. This strategy helped establish Myrie as an affordable and versatile jewellery brand, appealing to a wide audience.
- Platform
Instagram was chosen as the primary platform due to its visual appeal and high engagement rates. The platform allowed influencers to showcase the versatility and beauty of Myrie jewellery in a short and entertaining way.
- Content Frequency
One influencer went live every day, maintaining a consistent buzz and ensuring continuous engagement with the target audience throughout the campaign. This regular posting schedule kept Myrie top-of-mind for potential customers.
- Content Style
The content style was simple yet effective, showcasing Myrie jewellery as versatile, affordable, and exquisite. Influencers highlighted how Myrie accessories can be styled for various occasions, emphasizing their premium look and sustainable quality. Personal testimonials, styling tips, and vibrant visuals were used to make the content relatable and engaging.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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