Mūl Secrets, a wellness-focused skincare brand, views skincare as a multifaceted journey influenced by both external and internal elements. Believing that beauty emanates from within, Mūl Secrets emphasizes the importance of gut health in enhancing skin well-being.
Potential Reach
Views
Engagements
Influencer
Profiling
We partnered with skincare, beauty, and lifestyle creators to naturally promote Mūl Secrets. The campaign highlighted the nutritional drink’s benefits for gut and skin health and the face mask’s role in a post-workout skincare routine. We targeted influencers who faced acne challenges and were open to trying Mūl Secrets as a solution.
- Size
We selected micro-influencers with loyal, interactive followings who resonated with Mūl Secrets’ objective of creating authentic and educational content to promote skin and gut health.
- Platform
Instagram reels were the primary platform for short-form educational content. We also tested content on YouTube Shorts to reach a different audience. Two creators generated user-generated content (UGC), repurposed for digital ads, diversifying our content across various channels.
- Content Frequency
Two influencers went live every week, spacing out content to maintain relevance and consistent engagement while avoiding content saturation.
- Content Style
The campaign emphasized that true beauty comes from within, highlighting the crucial connection between gut health and skin well-being. Content focused on authentic experiences and educational insights, reinforcing Mūl Secrets’ core message.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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