#D2C #Gaming #App
Ludo Singh, is one of the most renowned gaming apps where you can play Ludo with your community and win real cash prizes. In addition to having exciting game modes and a user-friendly interface, it is a great way to spend time with friends or meet new people for a social gaming experience. 
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Influencer Profiling

To effectively target tier 2 & tier 3 city audiences, we carefully selected influencers who cater to such demographics. We chose regional influencers who communicate in regional languages, such as Marwadi, and those who use typical UP & Delhi lingo. By doing so, we ensured that our messaging resonated with the intended audience.
We chose macro influencers who had millions of followers to make Ludo Singh a staple game in every household and friend group, ensuring that the campaign had maximum reach.
We utilised YouTube Shorts due to its ease of conversion and direct link click-through feature. Additionally, people widely use YouTube in 2 and 3-tier cities. The concise 60-second format of YouTube shorts enabled us to deliver our message effectively and efficiently.
Content Frequency 
We arranged for each influencer to post their Youtube shorts each day for eight consecutive days, ensuring that the buzz about Ludo Singh is maintained consistently amongst the target audience.
Content Style  
Our content style focused on using regional languages and the creators’ authentic style to connect with our target audience. We created short, engaging Likes & Comments that highlighted the influencers’ personalities and their connection to the local culture. By using language and mannerisms that resonated with our audience, we could establish a deeper relationship and drive engagement. The authentic style of the creators added a personal touch to the campaign, making it more relatable and memorable for our audience.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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