Ludo Singh is a renowned gaming app where you can play Ludo with your community and win real cash prizes. With exciting game modes and a user-friendly interface, it’s a great way to spend time with friends or meet new people for a social gaming experience.
Potential Reach
Views
Engagements
Influencer
Profiling
We targeted tier 2 and tier 3 city audiences by selecting regional influencers who communicate in local languages, such as Marwadi, and typical UP & Delhi lingo. This ensured our messaging resonated with the intended audience.
- Size
We partnered with macro influencers who have millions of followers to make Ludo Singh a household name. This strategy ensured maximum reach and visibility.
- Platform
We utilized YouTube Shorts for its ease of conversion and direct link click-through feature. The 60-second format of YouTube Shorts was perfect for delivering our message effectively and efficiently, especially in 2 and 3-tier cities where YouTube is widely used.
- Content Frequency
Influencers posted their YouTube Shorts daily for eight consecutive days, maintaining a consistent buzz about Ludo Singh and keeping the target audience engaged.
- Content Style
Content was crafted in regional languages and the authentic style of the creators to connect with the target audience. Short, engaging videos highlighted the influencers’ personalities and their connection to local culture, making the campaign relatable and memorable. The use of familiar language and mannerisms established a deeper connection and drove high engagement.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
