Koskii is a fashion brand specializing in Indian ethnic wear for women. They offer a wide range of sarees, lehengas, salwar kameez, and modern fusion pieces blending traditional and contemporary styles.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected niche-specific fashion influencers to ensure the campaign effectively reached Koskii’s target audience, maximizing relevance and engagement.
- Size
We chose micro, mid-tier and macro influencers based in Delhi to deepen our engagement and create a serious buzz in Delhi to drive footfalls for the Mega Store Launch.
- Platform
Instagram was chosen as the ideal platform for Koskii, leveraging its prominence in the fashion niche to showcase their stylish collections.
- Content Frequency
One influencer went live every day, maintaining consistent buzz and engagement around Koskii, ensuring sustained visibility and audience interest. And on store launch day – we had 100+ influencers visiting the store and creating live content.
- Content Style
For D2C – we demonstrated how a single Koskii piece could be styled for different occasions, with influencers praising the brand’s style and quality to enhance its prestige. And for Store Launch – we used a mix of stories, contests and reels to drive engagement
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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