#D2C #EComm #Fashion

Koskii is a fashion brand that specialises in Indian ethnic wear for women. The company offers a wide range of sarees, lehengas, salwar kameez, and other traditional wear, as well as modern fusion pieces that blend traditional and contemporary styles.

Influencers
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0 K+
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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected niche specific fashion influencers to ensure the campaign reaches Koskii’s target audience.

Size  

We selected mid-tier & macro influencers to broaden our reach and establish Koskii as a premium brand.

Platform 

We selected Instagram as it is an ideal platform for fashion brands. Fashion is one of the most prominent niches on Instagram.

Content Frequency 

One influencer went live everyday to maintain the buzz about Koskii amidst the audience.

Content Style  

We showcased how one Koskii piece can be styled in different ways and on different occasions, and had influencers rave about the brand’s style and quality to eulogise the brand.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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We are able to considerably reduce user acquisition costs and improve user retention through our content.

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