Hyugalife is a comprehensive health and wellness brand offering a wide range of products designed to promote a healthy lifestyle. Their offerings include health supplements, health foods, and products for hair, skin, and nails. Additionally, Hyugalife provides solutions for weight management, sports nutrition, and women’s health, making it a one-stop destination for those seeking to improve their overall well-being.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with niche yoga, lifestyle, fitness, and wellness influencers who align with Hyugalife’s values and messaging. These influencers were carefully selected for their ability to connect authentically with health-conscious audiences and effectively promote wellness products.
- Size
We partnered with a majority of mid-tier influencers (around 100K followers) and a few micro-influencers to ensure a diversified and optimized reach. This strategy allowed us to tap into various audience segments, making wellness more accessible and relatable.
- Platform
Instagram and YouTube were chosen as the primary platforms due to their popularity among fitness and wellness enthusiasts. These platforms are ideal for showcasing health and wellness inspiration, with numerous influencers regularly offering valuable advice and guidance.
- Content Frequency
Each influencer went live daily, maintaining a consistent buzz around Hyugalife and its products. This continuous engagement ensured sustained visibility and interest in the brand.
- Content Style
The content style was engaging and relatable, focusing on the #StartThisHabit campaign. Key elements included: New Healthy Habits, Seamless product integration into the influencers’ daily routines, benefits of the products, coupled with personal anecdotes and testimonials.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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