#D2C #eComm #Health #Wellness

Hyugalife is a health and wellness brand that offers an extensive range of products aimed at promoting a healthy lifestyle. Their offerings include health supplements, health foods, and products for hair, skin, and nails. They also provide solutions for weight management, sports nutrition, and women’s health, among others. With a focus on delivering high-quality and effective products, Hyugalife offers a diverse range of options for those seeking to improve their overall health and well-being.

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A Proud

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling

We recognised that influencers played a pivotal role in promoting health and wellness brands like Hyugalife; our selection process involved looking for influencers in the niche yoga, lifestyle, and wellness community who aligned with Hyugalife’s values, messaging, and target audience.
Majority of mid-tier (100K) and a few micro-influencers to diversify and optimise the reach as wellness is a versatile genre that all audiences appreciate.
We selected Instagram because it is a popular platform for finding health and wellness inspiration. Numerous fitness, health, and holistic wellness influencers regularly offer valuable advice and guidance to draw inspiration.
Content Frequency 
We took each influencer live on each day, ensuring that the buzz about the campaign stayed intact.
Content Style  
We executed a highly successful #StartThisHabit campaign wherein influencers started a new healthy habit using Hyugalife products and posted their progress and benefits over days. By leveraging the authentic voices of influencers and showcasing the benefits of using Hyugalife products, we effectively connected with a broad audience seeking to improve their overall health and well-being. The campaign was successful due to its relatable and engaging content style.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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