Gaining 10K Followers in 6 Months
Begin Your Journey As An Organic Instagrammer
Instagram is one of the most explored social media platforms in the current influencer marketing landscape. Even though it may seem like a daunting task, gaining 10,000 followers on IG is not as scary a climb. Here are 10 reasons why.
1. Instagram Grids Are Everything
After the bio, your grid stands out as a point of influence for visitors and of the likelihood of whether they’ll continue browsing your page.
Your grid consists of your feed and is the first visual impression that the visitor gets upon visiting your profile. Not only consistency, there’s a certain level of art and engagement that can be portrayed through the way your posts are assembled. A shabby grid is bound to subconsciously put-off the viewer.
By easing the release of stress chemicals such as cortisol and noradrenaline, visual aesthetics often trigger relaxation and viewers leave with a fresh and calm aura. Calm being an addictive feeling, viewers would want to keep coming back to your feed just to have a look and relax. Further, optimise your profile’s details such that it is easier for Instagram to find you if any user ever comes looking for profiles in your niche.
2. Make IG Stories Count
IG stories are what we like to call ‘The New Memento Moments’. With a 24 hour window to impress, do your best and prompt immediate action because… Tik-tok tik-tok.
With short-form content taking over, Instagram stories had gained over 200 million active users in its initial 8 months. Users open one profile’s stories and go on tapping for 5-10 minutes straight, covering stories by almost 150 people in the time they would’ve taken to scroll and see less than 70 posts.
While posts are a more detailed form of expression for Instagram users, stories are like texting. Posts may convey your morals, but stories convey your personality. One rarely crosses a good personality through IG stories and when they do, they don’t forget.
Enhance reach through this unique way which can connect you to others, be surprisingly personal, and harbour an archive of all tagged posts.
Allow us to metaphorize this point. If we were to travel to Germany, we’re unlikely to buy tourism magazines of all the countries and browse through them for the best places to visit. Rather, we’d prefer to purchase one guide to Germany to ease out of travel hassles?
Influencers are like countries with different points of attractions and hashtag pages are like the country guide, constantly annexing posts with respective hashtags and organising them on the basis of their engagement rate. Modern users prefer following hashtags as they diversify and condition their feed. Using apt and relevant hashtags would help people with similar interests find your content and you.
4. Romp. Up. Engagement
Visitor/viewer/follower engagement is a sure shot to sensation. It’s all-rounding beneficial as it drives more traffic to your page, steadily grows follower base, and keeps them hooked.
It is important to keep reminding yourself that you are initially and eventually building an e-family for people with similar interests as yours.
Allowing your followers to express their thoughts adds an extra layer of engagement through conversation on your page, intensifying your presence as an individual opposed to a page. It becomes imperative to also not leave them hanging at just a life, comment, share. Starting-off, engaging those that ‘act’ through messages, acknowledgements, appreciation posts goes a long way. Subsequently, your followers start recognizing your content as emotional triggers rather than mere sources of interim amusement.
“All-for-one, and one-for-all” is no longer limited to The Three Musketeers. Collaboration and peer-features are a super way to tap into new audiences.
If there’s something that internet people trust more than Wikipedia, it’s the people they follow. Because you can count on them for thorough reviewing, and then following only those accounts that they’re analyzed to be a good fit for their everyday stimulus. The quickest yet organic way of gaining followers is having other pages in the same niche advise your content to their followers.
Professionalism comes with a better eye for the respective profession; precisely why a photographer would be a better judge of photographs rather than a writer. So, along with sparking a flame of trust in their followers, getting featured by the big players would substantiate your content’s acceptability and give you an insight on the whats and hows of posting.
6. The Content Dish
While IG feeds, grids, stories provide the required weight to your account, nothing comes close to gravitating visitors’ attention and loyalty like content. Having BEEN a user, you’re no stranger to the fact that there are hundreds of sensibilities that exist on the platform. So needless to say, your followers are your customers and their taste will determine the nature of your content. Keep analyzing your past posts’ performance in order to track your followers’ preferences.
You might only have 5000 followers but if you’re actually triggering a thought process in 500 of their heads every time you post, you’re doing a much better job than Instagram itself. All your hashtags and collaborations can drown in a spoonful of water if your content isn’t phenomenal.
7. Multi-platform Engagement
Here’s a thought for everyday to align yourself to this point. People follow more than a 1000 Instagrammers, have subscribed to only 300 YouTubers, and have about 500 friends on Facebook. And so, YOU are the one on their minds, day and night. This is one way to motivate yourself to elevate engagement on multiple platforms.
On a realistic note, quality over quantity is the road to higher engagement and revenue. But that shouldn’t stop you from maintaining that content and quality over other platforms as well. Engaging your audience via multiple platforms gives you a greater share of their head and the more they’re thinking about you and your content, the more credible you are. Moreover, being present on different platforms helps you funnel your audience from one platform to another, collectively increasing your audience in itself.
We’re not just sponsoring paid-promotions. Surprisingly, the collaboration between you and brands has a symbiotic effect on both your followers and their brand.
Even though sponsored ads might irritate your gut and mass opinion would ignore them, you do open a sponsored profile every now and then provided the ad was too intriguing. It might be a photo of one of the paradises on earth, or a short fact about dolphins. The success of an advertisement solely depends on its engaging capacity. If you trust your content and can make a feed scroller pause for a second and observe, Instagram promotions might just be the tool for you. They let you reach a massive audience in a short span of time and depending on your content and aesthetics, this audience could be yours. Although, it is important to realize that association of uncertainty in the form of ‘might’ and ‘could’ with promotions put at risk the return integrated with them.
9. A For Analytics
Analytics may spell a whole lot of technical jargon on the backend, but we can’t stress enough on the value it adds to your page’s growth prospect. Analytics help keep track of the engagement, followers, and they aesthetically display progress for you to track and act on. Unfortunately, a motivation to grow on platforms like Instagram cannot be left up in the air. It requires the deliberation that can be achieved with analytics.
For instance, you might only have 5000 followers but if you’re actually triggering a thought process in 500 of their heads every time you post, you’re doing a much better job than Instagram itself. All your hashtags and collaborations can drown in a spoonful of water if your content isn’t phenomenal.
Instagram Statistics 2020
Current Instagram statistics show there are currently more than 1 billion active users.
Followers look for these traits collectively in their influencer’s personality. Provided that these traits are pretty easy to adapt to once you get into the routine, so you should be gaining your first 10K followers if you’ve paid attention.