#D2C #Health #Fitness

HealthNut, is committed to providing customers with nutritious and wholesome food options that prioritize health and wellness like healthy snacks and meal replacement foods.

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0
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0 K+
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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We diversified our reach and targeted the two main niches: fitness & lifestyle, as they spread awareness about fitness and wellness the most. 

Size  

We selected micro & mid-tier  influencers to diversify and broaden our reach as well as establish Health Nut as an affordable-for-all health food company.

Platform 

We chose instagram as it is an ideal platform to promote fitness brands in a relatable and easy to understand way.

Content Frequency 

One influencer went live every alternate to maintain the buzz about Health Nut amidst the audience. 

Content Style  

The content style targets all the main problems people face while trying to eat healthy and how Health Nut is a convenient, affordable and nutritious option for healthy food.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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