HealthNut is dedicated to providing customers with nutritious and wholesome food options that prioritize health and wellness, including healthy snacks and meal replacement foods.
Potential Reach
Views
Engagements
Influencer
Profiling
We targeted fitness and lifestyle influencers, as they are the most effective in spreading awareness about fitness and wellness. This approach ensured that HealthNut reached a highly engaged and relevant audience.
- Size
We partnered with micro and mid-tier influencers to diversify and broaden our reach. This strategy established HealthNut as an affordable health food company for all, ensuring authenticity and relatability.
- Platform
Instagram was chosen for its ability to promote fitness brands in a relatable and easy-to-understand way. The platform’s visual nature and high engagement rates made it ideal for showcasing HealthNut’s products.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and keeping HealthNut top-of-mind for the audience. This approach ensured continuous engagement and visibility.
- Content Style
Content focused on common challenges people face when trying to eat healthy and demonstrated how HealthNut offers convenient, affordable, and nutritious solutions. Influencers shared personal stories and practical tips, highlighting the benefits of incorporating HealthNut products into a healthy lifestyle.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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