GoFinx is a rapidly growing fintech company that offers a cloud-based platform for wealth management and investment advisory services. The company provides a comprehensive range of solutions, including portfolio management, financial planning, risk management, and client communication tools, all designed to help financial advisors streamline their operations and enhance client engagement.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with lifestyle and mom influencers to establish GoFinx’s credibility and position it as a user-friendly and accessible finance platform. These influencers were chosen for their ability to connect with a diverse audience, including families and individuals looking for simple and effective financial solutions.
- Size
We partnered with micro-influencers to align with the brand’s budget while ensuring targeted reach. Micro-influencers have a loyal and engaged following, making them ideal for promoting niche products like GoFinx.
- Platform
Instagram was selected as the primary platform due to its visual appeal and the ability of influencers to create short, engaging content. This platform is well-suited for lifestyle and mom influencers to educate their audience about finance and investment topics in an accessible and relatable way.
- Content Frequency
Each influencer went live on alternate days, maintaining a consistent buzz and engagement around GoFinx. This regular posting schedule ensured continuous visibility for the brand.
- Content Style
The content style was authentic and tailored to each influencer’s niche, focusing on the ease of using GoFinx.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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