#Finance #D2C #FinTech

GoFinx is rapidly gaining recognition as a leading player in the fintech space. GoFinx is a financial technology company that provides a cloud-based platform for wealth management and investment advisory services. The company offers a range of solutions such as portfolio management, financial planning, risk management, and client communication tools to help financial advisors streamline their operations and improve client engagement.

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A Proud
Moment

Confluencr won the
โ€˜The best
B2C Campaignโ€™

#NoSHEaveNovember for Plush

Influencer Profiling


We chose lifestyle & mom influencers to establish the brandโ€™s credibility and establish GoFinx as a user friendly, easy-to-use finance platform.ย 

Sizeย ย 

We chose micro influencers to match the brandโ€™s budget while ensuring we reach the brandโ€™s target audience that seeks the latest trends and advice regarding finance and investment.

Platformย 

We chose Instagram as it is an ideal platform for lifestyle & mom influencers to educate their audience about GoFinx in a short way.ย 

Content Frequencyย 

Each influencer went live on alternate days to ensure the buzz about GoFinx is maintained.

Content Styleย ย 

The content style was authentic to each influencer as they talked about the complications of using a fintech platform and showcased how GoFinxโ€™s features makes it easy for them to invest.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plushโ€™s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Letโ€™s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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