#Finance #D2C #FinTech

GoFinx is rapidly gaining recognition as a leading player in the fintech space. GoFinx is a financial technology company that provides a cloud-based platform for wealth management and investment advisory services. The company offers a range of solutions such as portfolio management, financial planning, risk management, and client communication tools to help financial advisors streamline their operations and improve client engagement.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We chose lifestyle & mom influencers to establish the brand’s credibility and establish GoFinx as a user friendly, easy-to-use finance platform. 

Size  

We chose micro influencers to match the brand’s budget while ensuring we reach the brand’s target audience that seeks the latest trends and advice regarding finance and investment.

Platform 

We chose Instagram as it is an ideal platform for lifestyle & mom influencers to educate their audience about GoFinx in a short way. 

Content Frequency 

Each influencer went live on alternate days to ensure the buzz about GoFinx is maintained.

Content Style  

The content style was authentic to each influencer as they talked about the complications of using a fintech platform and showcased how GoFinx’s features makes it easy for them to invest.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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