#D2C #FashionBrand #EComm

Gioia is a luxury fashion brand known for its elegant and sophisticated designs that combine timeless style with modern sensibility. Gioia’s product line includes a wide range of women’s clothing, including dresses, blouses, pants, and skirts, as well as handbags, shoes, and other accessories.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected niche-specific fashion influencers to ensure the campaign reaches Gioia’s target audience.

Size  

We chose mid-tier fashion influencers to establish Gioia as a premium brand that fashion influencers vouch for. 

Platform 

We chose Instagram as it is an ideal platform for fashion influencers to promote Gioia’s luxury products.

Content Frequency 

One influencer went live every alternate day to maintain the buzz about Gioia amidst the audience. 

Content Style  

The content style was unique to each influencer wherein they established Gioia bags as a versatile product by styling it for different looks & occasions.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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