Gioia is a luxury fashion brand renowned for its elegant and sophisticated designs that combine timeless style with modern sensibility. Gioia’s product line includes a wide range of women’s clothing, including dresses, blouses, pants, and skirts, as well as handbags, shoes, and other accessories.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected niche-specific fashion influencers to ensure the campaign effectively reaches Gioia’s target audience. These influencers were chosen for their strong engagement with fashion-conscious followers and their ability to convey the luxury and sophistication of Gioia’s products.
- Size
We partnered with mid-tier fashion influencers to establish Gioia as a premium brand that fashion influencers vouch for. Their established credibility and significant follower base helped position Gioia as a desirable and high-end fashion brand.
- Platform
Instagram was chosen as the primary platform for its visual appeal and high engagement rates. The platform allowed influencers to showcase Gioia’s luxury products through visually stunning and engaging content.
- Content Frequency
One influencer went live every alternate day, maintaining a consistent buzz and ensuring continuous engagement with Gioia’s target audience throughout the campaign.
- Content Style
The content style was unique to each influencer, showcasing Gioia bags as versatile products by styling them for different looks and occasions. Influencers created diverse content, including outfit-of-the-day posts, styling tips, and occasion-specific looks, demonstrating the elegance and adaptability of Gioia bags. They highlighted the quality, craftsmanship, and luxurious feel of Gioia’s products, emphasizing how they elevate any outfit.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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