d’Alba is a renowned Korean skincare brand inspired by the healthy Piedmont Alba village in Italy. Their key ingredient, White Truffle, found in their popular Trufferol line, is rich in antioxidants. The unique formula combines Italian white truffle extract with nourishing oils, offering anti-aging benefits, improved moisture, and a radiant finish. Loved by skincare enthusiasts and celebrities, d’Alba is known for quality, innovation, and luxury.
Potential Reach
Views
Engagements
Influencer
Profiling
To boost awareness of d’Alba’s White Truffle Spray Serum in India, we partnered with influencers well-known in the skincare niche. The campaign highlighted the serum’s dual functionality as a hydrator and an effective setting spray.
- Size
We collaborated exclusively with micro to mid-tier influencers to ensure an authentic and relatable approach, leading to significant engagement. This strategy successfully established the serum as a sought-after skincare essential among diverse audiences in the Indian market.
- Platform
We leveraged Instagram’s visual appeal and influential skincare community to promote the White Truffle Spray Serum. With its dynamic user base, Instagram allowed direct engagement with skincare enthusiasts. The platform’s versatile content formats, including Reels, maximized the campaign’s reach, making it ideal for communicating the product’s benefits to a diverse audience.
- Content Frequency
Influencers posted content every alternate day, maintaining continuous buzz and attracting new eyes to the skincare industry’s new big player in India.
- Content Style
We collaborated with renowned skincare influencers to produce skincare routine videos. This approach aimed to instill trust among the audience and provide ideas on seamlessly incorporating d’Alba’s products into their own skincare routines.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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