Dabur Vatika, made from a unique blend of natural herbs and oils, is the ultimate hair oil for growth and nourishment. It is designed to strengthen and nourish hair from root to tip, promoting healthy hair growth and preventing hair fall.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with regional celebrity influencers to establish Dabur Vatika as the obvious choice among their loyal audiences. These influencers were chosen for their strong connection with their followers and their ability to convey trust and authenticity.
- Size
We partnered with celebrity and mega influencers to align with the brand’s budget while ensuring broader reach. Their extensive follower base helped amplify Dabur Vatika’s message to a wider audience.
- Platform
Instagram was chosen for its visual and interactive features, making it ideal for promoting Dabur Vatika in short and entertaining ways. The platform allowed influencers to create engaging content that showcased the benefits of Dabur Vatika.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and engagement around Dabur Vatika. This strategy ensured that the product remained top-of-mind for the audience throughout the campaign.
- Content Style
Each influencer created unique content, addressing common hair care problems and demonstrating how Dabur Vatika provides the perfect solution for all hair types. Influencers shared personal stories, problem-solving approaches, and practical demonstrations, emphasizing the product’s gentle care and effectiveness.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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