#FMCG #D2C #Daburhommade
Dabur Hommade Coconut Milk offers the rich and creamy goodness of natural coconuts in a convenient pack. Made from carefully selected coconuts, this premium coconut milk is a versatile ingredient that adds a luscious texture and tropical flavour to a variety of dishes.
Confluencr won the
#NoSHEaveNovember for Plush
We selected regional celebrity influencers to establish Dabur Homemade as an obvious choice amongst their loyal audience.
We chose macro and mid-tier influencers to align with the brand’s budget while ensuring broader reach.
We chose Instagram to promote Dabur Hommade in short & entertaining ways and YouTube to show how recipes can be elevated using Dabur Hommade coconut milk.
Each influencer went live every alternate day to ensure the buzz about Dabur Hommade remains intact in the audience.
The content style was unique to each influencer as they established problem statements and how Dabur Hommade is the obvious choice for coconut milk.
Hear ’em Speak!
Marketing Head, Plush
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