Dabur Hommade Coconut Milk offers the rich and creamy goodness of natural coconuts in a convenient pack. Made from carefully selected coconuts, this premium coconut milk is a versatile ingredient that adds a luscious texture and tropical flavor to a variety of dishes.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with regional celebrity influencers to establish Dabur Hommade as the obvious choice among their loyal audiences. These influencers were selected for their strong connection with followers and their ability to convey trust and authenticity.
- Size
We partnered with macro and mid-tier influencers to align with the brand’s budget while ensuring broader reach. Their extensive follower base helped amplify Dabur Hommade’s message to a wider audience.
- Platform
Instagram was chosen for its visual appeal and high engagement rates, making it ideal for promoting Dabur Hommade in short and entertaining ways. YouTube was also utilized to demonstrate how recipes can be elevated using Dabur Hommade coconut milk, providing more in-depth content.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and engagement around Dabur Hommade. This strategy ensured that the product remained top-of-mind for the audience throughout the campaign.
- Content Style
Each influencer created unique content that highlighted common cooking challenges and demonstrated how Dabur Hommade Coconut Milk is the perfect solution. On Instagram, influencers shared short, engaging videos and posts showing the versatility and convenience of the product in various dishes. On YouTube, influencers provided detailed recipe videos, showcasing how Dabur Hommade can elevate everyday cooking to gourmet levels.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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