Dabur Chyawanprash, a revered household name, is marketed as the epitome of holistic wellness and vitality. This Ayurvedic herbal formulation is positioned as a powerhouse of nourishment and immunity.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with regional celebrity influencers to establish Dabur Chyawanprash as the obvious choice among their loyal audiences. These influencers were selected for their strong connections with their followers and their ability to convey trust and authenticity.
- Size
We partnered with celebrity influencers to align with the brand’s budget while ensuring a broader reach. Their extensive follower base helped amplify Dabur Chyawanprash’s message to a wider audience.
- Platform
Instagram was chosen for its visual and interactive features, making it ideal for promoting Dabur Chyawanprash in short and entertaining ways. The platform allowed influencers to create engaging content that showcased the benefits of Dabur Chyawanprash.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and engagement around Dabur Chyawanprash. This strategy ensured that the product remained top-of-mind for the audience throughout the campaign.
- Content Style
The content style was unique to each influencer, addressing common health concerns and demonstrating how Dabur Chyawanprash is a must-have for maintaining immunity for people of all ages. Influencers shared personal stories, testimonials, and practical uses of Dabur Chyawanprash, emphasizing its benefits and importance in daily health routines.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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