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#FMCG #D2C #Daburchyawanprash
Dabur Chyawanprash, a revered household name, is marketed as the epitome of holistic wellness and vitality. This Ayurvedic herbal formulation is positioned as a powerhouse of nourishment and immunity.
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A Proud
Moment
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Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling
We selected regional celebrity influencers to establish Dabur Chyawanprash as an obvious choice amongst their loyal audience.
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We chose celebrity influencers to align with the brand’s budget while ensuring broader reach.
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We chose Instagram as it is an ideal platform to promote Dabur Chyawanprash in short & entertaining ways.
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Each influencer went live every alternate day to ensure the buzz about Dabur Chyawanprash remained intact in the audience.
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The content style was unique to each influencer as they established problem statements and how Dabur Chyawanprash is a must have healthy food to maintain immunity for people of all ages.
Hear ’em Speak!
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Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.