#FMCG #D2C #Daburchyawanprash
Dabur Chyawanprash, a revered household name, is marketed as the epitome of holistic wellness and vitality. This Ayurvedic herbal formulation is positioned as a powerhouse of nourishment and immunity.
Confluencr won the
#NoSHEaveNovember for Plush
We selected regional celebrity influencers to establish Dabur Chyawanprash as an obvious choice amongst their loyal audience.
We chose celebrity influencers to align with the brand’s budget while ensuring broader reach.
We chose Instagram as it is an ideal platform to promote Dabur Chyawanprash in short & entertaining ways.
Each influencer went live every alternate day to ensure the buzz about Dabur Chyawanprash remained intact in the audience.
The content style was unique to each influencer as they established problem statements and how Dabur Chyawanprash is a must have healthy food to maintain immunity for people of all ages.
Hear ’em Speak!
Marketing Head, Plush
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