Dabur is a well-known Indian brand specializing in manufacturing and selling a wide range of consumer goods, including ayurvedic medicines, personal care products, and food items. Dabur’s product portfolio includes popular brands such as Dabur Chyawanprash, Dabur Honey, Dabur Red Toothpaste, and Vatika Hair Oil, among others.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected regional celebrity influencers to reinforce Dabur’s credibility and establish it as an obvious choice for generations. These influencers were chosen for their strong connection with local audiences and their ability to convey trust and authenticity.
- Size
We partnered with regional celebrity and macro influencers to ensure broad reach and high engagement. Their extensive follower base and strong influence helped amplify Dabur’s message and reach a wider audience.
- Platform
Instagram was chosen as the primary platform for its visual appeal and high engagement rates. The platform allowed influencers to create entertaining and dynamic content that showcased the benefits of Dabur products.
- Content Frequency
One influencer went live every alternate day, maintaining a consistent buzz and engagement around Dabur. This strategy ensured that Dabur remained top-of-mind for the audience throughout the campaign.
- Content Style
The content style involved establishing problem statements in a relatable way, followed by an explanation of how Dabur products alleviate these issues. Influencers shared personal stories, testimonials, and practical demonstrations, highlighting the effectiveness and reliability of Dabur products. The approach emphasized Dabur’s long-standing trust and credibility, showcasing how the brand has been a reliable choice for generations.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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