#D2C #RegionalBrand #CelebrityInfluencers

Dabur is a well-known Indian brand that specialises in manufacturing and selling a wide range of consumer goods, including ayurvedic medicines, personal care products, and food items. Dabur’s product portfolio includes popular brands such as Dabur Chyawanprash, Dabur Honey, Dabur Red Toothpaste, and Vatika Hair Oil, among others.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


Dabur is a renowned brand and hence we selected regional celebrity influencers to reinforce the brand’s credibility and establish it as an obvious choice for generations.

Size  

We chose regional celebrity & macro influencers to establish Dabur as a credible brand that has been used and trusted for generations. 

Platform 

We chose Instagram as it is an ideal platform to promote Dabur products in an entertaining way.

Content Frequency 

One influencer went live every alternate day to maintain the buzz about Dabur amidst the audience. 

Content Style  

The content style established problem statements in a very relatable way followed by an explanation of how Dabur products alleviates them. 

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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