CenturyPly doors are designed with durability in mind, featuring slam-proof, swell-proof, borer, and termite-proof designs. These features make CenturyPly doors a reliable and practical option for those seeking a low-maintenance door solution, whether for personal or commercial use.
Potential Reach
Views
Engagements
Influencer
Profiling
We leveraged the influence of interior designers, plant lovers, and architects to reach a vast audience for CenturyPly doors, emphasizing their main USPs: termite and borer proof, swell proof, and slam proof. Additionally, we launched a targeted campaign during Holi that featured parent influencers and lifestyle influencers living in humid conditions to highlight the swell-proof feature.
- Size
We partnered with a majority of mid-tier influencers (around 100K followers) and a few micro-influencers to diversify and optimize our reach in accordance with the brand’s budget. This strategy helped establish CenturyPly doors as an obvious choice among the audience.
- Platform
Instagram was chosen as the primary platform due to its popularity for interior decor design inspiration. Many interior design and home decor influencers share their knowledge and preferences on Instagram, making it an ideal platform for promoting CenturyPly doors.
- Content Frequency
Influencers went live every day to ensure that the brand was consistently appearing in the feeds of the target audience. This daily presence maintained a continuous buzz and engagement around CenturyPly doors.
- Content Style
Our content style focused on tailoring our approach to suit the influencer niche. This involved producing humorous, informative, and relatable content that showcased the durability, features, and unique benefits of CenturyPly doors. By adopting a flexible approach to content creation, we effectively engaged with a diverse range of potential customers and communicated the value of CenturyPly doors.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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