We leveraged the influence of interior designers, plant lovers, and architects to reach a vast audience for Century doors to bring out the main USPs of the doors: Termite and borer proof, Swell proof and Slam Proof. To further increase brand awareness, we also launched a targeted campaign during Holi that featured parent influencers and lifestyle influencers living in humid conditions.

This campaign highlighted the swell-proof feature of our doors, showcasing their durability even in high humidity. By tapping into the power of influencers and targeted campaigns, we were able to effectively connect with a diverse audience and showcase the unique benefits of our CenturyPly doors.