#D2C #EComm #Fashion

Blue Island is a leading men’s clothing brand who creates stain proof clothing shirts, t-shirts, and pants. The USP of the brand is that if you spill water, juice or any liquid on the shirt, it doesn’t leave a stain on it. Their clothes can be washed normally and are very affordable. Their aim is to provide an innovative addition to your wardrobe.

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A Proud

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling

Keeping in mind that the south market works very well for the brand, we worked with entertainment creators who would integrate the brand in a funny way which would be engaging and increase awareness. Comedy and funny content would help us in getting more views and integrate the brand smoothly through this.


We chose macro, mid tier and nano influencers who would help us in achieving our desired target as per campaign budget. Macro influencers worked very well for us in terms of achieving views and generating conversions


We chose YT as a platform which helped us in gaining more views and conversions as well. Later on, we also expanded to Instagram

Content Frequency 

One influencer went live the first 15 days of every month, and the macro influencers went live over the weekend as the reach is usually the highest there.

Content Style  

Content style which we chose throughout all our campaigns was creating funny and engaging content and then integrating the brand smoothly. This would help the audience in engaging with the video which would in turn help us increase brand awareness

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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