Blue Island is a leading men’s clothing brand specializing in stain-proof shirts, t-shirts, and pants. Their innovative fabric repels water, juice, and other liquids, leaving no stains. Affordable and easy to wash, Blue Island aims to add practical innovation to your wardrobe.
Potential Reach
Views
Engagements
Influencer
Profiling
We targeted entertainment creators in the South market, integrating the brand in a humorous way to increase engagement and awareness. Comedy content was chosen to attract more views and smoothly integrate the brand message.
- Size
We collaborated with macro, mid-tier, and nano influencers to achieve our targets within the campaign budget. Macro influencers excelled in generating views and conversions.
- Platform
We started with YouTube to maximize views and conversions, later expanding to Instagram for broader reach and engagement.
- Content Frequency
One influencer went live during the first 15 days of each month, with macro influencers posting over weekends to capitalize on higher reach.
- Content Style
The campaign focused on creating funny and engaging content that smoothly integrated the brand. This approach increased audience engagement and boosted brand awareness.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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