
#D2C #Fintech #Finance
Astha Trade is an online discount brokerage firm that offers trading services in multiple segments including equity, commodity, currency, and derivatives. The company was founded in 2003 and is based in Bhopal, India.
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A Proud
Moment

Confluencr won the
โThe best
B2C Campaignโ
#NoSHEaveNovember for Plush
Influencer Profiling
The influencers we collaborated with were niche finance influencers.
Sizeย ย

We selected a wide range of influencers from different size ranges to broaden our reach.
Platformย

Platform we focused on was YouTube and we worked with trading channels for an integrated YT video.
Content Frequencyย 

The campaign was a partial acquisition plus partial awareness campaign as the model of investment and return was different than any other, so to make audience understand the same and also show out credibility as the brand offered fixed interest higher than any FDs, so with such acclamation it was to create credibility and eradicate any feeling of distrust.
Content Styleย ย 

Astha Tradeโs approach has mainly been the number of app downloads theyโre getting from the particular influencer.
Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plushโs No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush
Marketing Head, Plush
Letโs Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.