#D2C #Fintech #Finance
Astha Trade is an online discount brokerage firm that offers trading services in multiple segments including equity, commodity, currency, and derivatives. The company was founded in 2003 and is based in Bhopal, India.
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A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
The influencers we collaborated with were niche finance influencers.
Size 
We selected a wide range of influencers from different size ranges to broaden our reach.
Platform 
Platform we focused on was YouTube and we worked with trading channels for an integrated YT video.
Content Frequency 
The campaign was a partial acquisition plus partial awareness campaign as the model of investment and return was different than any other, so to make audience understand the same and also show out credibility as the brand offered fixed interest higher than any FDs, so with such acclamation it was to create credibility and eradicate any feeling of distrust.
Content Style 
Astha Trade’s approach has mainly been the number of app downloads they’re getting from the particular influencer.
Hear ’em Speak!
The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
