Astha Trade is an online discount brokerage firm that offers trading services in multiple segments, including equity, commodity, currency, and derivatives. Founded in 2003 and based in Bhopal, India, Astha Trade provides a comprehensive range of trading services to meet the diverse needs of investors.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with niche finance influencers to promote Astha Trade. These influencers were selected for their expertise in trading and finance, ensuring they could effectively communicate Astha Trade’s unique offerings and benefits to their audience.
- Size
We partnered with a wide range of influencers from different size ranges, including micro, mid-tier, and macro influencers. This strategy helped broaden our reach and ensured engagement across various audience segments.
- Platform
YouTube was chosen as the primary platform for its ability to host detailed and informative content. We worked with trading channels to create integrated YouTube videos, allowing influencers to provide in-depth reviews and explanations of Astha Trade’s services.
- Content Frequency
Influencers posted content consistently, with new videos going live every alternate day. This strategy maintained continuous buzz and engagement, keeping Astha Trade top-of-mind for potential investors.
- Content Style
The campaign was a mix of acquisition and awareness. Influencers focused on educating their audience about the unique investment model and high fixed interest rates offered by Astha Trade, highlighting the credibility and benefits of the platform. Personal testimonials, detailed explanations, and practical demonstrations were used to address common concerns and build trust.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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