SkinKraft Case Study
Skincare is an Art and SkinKraft is the Artist!
SkinKraft is an offering from the founders of IncNut Digital. Having communicated with readers through the company’s lifestyle media platforms, they realized that most women were not happy with their skincare products. With this dire need for better, safer and more effective skincare products designed for every woman’s unique skin, they decided to launch SkinKraft, India’s first dermatologically approved customised skincare regimen.
The brand has always focused on content-driven customized commerce to tailor the shopping experience with the personalized products provided by them. Being aligned with this goal, we specifically curated a content-centric campaign that was aligned with the vision of the brand and directed it on finding the real life uses for the products in the videos.
We collaborated with lifestyle and beauty influencers since the brands on display promoted these specific niches of products. These products were actually tested by the influencers before speaking about them. This helped bring about reliable following of the brand since the influencers actually spoke about how great the quality of the products really is. The influencers loved to create content around this exuberant brand.
Some Of The Videos
The best skincare brand I have used. Loved the overall feel of it!
Scientific and natural, the perfect combination!
The best quality products I have come across.
The custom products for everyone’s needs makes them very dependable.
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.