SkinKraft, founded by IncNut Digital, addresses the dissatisfaction many women have with their skincare products. As India’s first dermatologically approved customized skincare regimen, SkinKraft offers safer and more effective solutions tailored to each woman’s unique skin needs.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with lifestyle and beauty influencers who tested SkinKraft products before promoting them. Their genuine reviews and positive experiences built a reliable following, showcasing the quality and effectiveness of SkinKraft products.
- Size
We selected a mix of macro, mid-tier, and nano influencers to diversify reach and ensure credible, widespread promotion of SkinKraft.
- Platform
Instagram was chosen for its visual appeal and strong presence in the beauty and lifestyle niches, allowing influencers to effectively showcase their skincare routines and results.
- Content Frequency
Influencers posted content consistently, with a staggered schedule ensuring continuous engagement. Macro influencers posted weekly, while mid-tier and nano influencers shared updates more frequently.
- Content Style
Content focused on influencers’ personal skincare journeys, highlighting SkinKraft’s customization and effectiveness. Authentic, testimonial-style posts and engaging visuals emphasized the product benefits, creating trust and driving brand awareness.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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