#GirlsOfPinaaz

About The Brand

Pinaaz is a quirky silver earring brand that launched with 925 Sterling Silver products. With an extremely customer friendly demeanour the founders wanted to give some personality to the brand. We were tasked with positioning the brand while getting initial traction on the eCommerce platform.

Content Map

We did multiple product cum service review collaborations with micro lifestyle influencers. With each post we focused the content around the styles of Pinaaz as well as the service of the brand. Girls of Pinaaz, as they came to be known as, took their own unique take on the styling of the products and through their authenticity came across the authenticity of the brand.

The Creators

We zeroed in on micro lifestyle influencers who had an authentic relationship with their followers. Content created by them was used throughout the buying journey to amplify the conversion rates as well.

Campaign Results & Reactions

Creators

Content Assets

Positive Comments

These earrings are so simple and pretty😍

925 sterling silver earrings looks so good to try❤️

Earrings looks very elegant and pretty 💕

Love this earring and your make up do complimenting this earring

Hey pretty earrings. Perfect for college goers & in small functions

Wow! Crushing over these beautiful & elegant earrings 👌

Industries We Work With

Technology

Tech influencers have continue to drive high value purchases through deep and nuanced content providing true value to consumers. We have collaborated with several leading techfluencers to create content that has moved the needle for various apps and electronic brands.

eCommerce

Not only do 49% of consumers depend on influencer recommendations but 40% purchase something after seeing it on Twitter, YouTube or Instagram! If you're a brand in the e-commerce space its time for you to piggyback on the trust of the right influencers by generating authentic content

Tourism & Hospitality

With a competitive landscape in the travel industry it becomes very crucial for marketers to be frugal. 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers. Travel influencers have captured experiences powerfully to convince engaged audiences!

Food & Beverages

Influencers have re-shaped the food and beverage industry with their delicable content formats. What continues to be exciting is the concept of Blogger Reviews especially in this niche. Without reading reviews one barely tends to eat even roadside food these days!

Fashion & Lifestyle

57% of Fashion and Beauty Companies Engage in some form of Influencer Marketing! This is an industry that relies heavily on influencer marketing as organic growth for brands has become immensely challenging without advertising and amplification.

Let's Weave Magic