Pinaaz Case Study
Micro-influencers reinforcing the love for silver jewelry
With an extremely customer friendly demeanour the founders wanted to give some personality to the brand. We were tasked with positioning the brand while getting initial traction on the eCommerce platform.
We did multiple product cum service review collaborations with micro lifestyle influencers. With each post we focused the content around the styles of Pinaaz as well as the service of the brand. Girls of Pinaaz, as they came to be known as, took their own unique take on the styling of the products and through their authenticity came across the authenticity of the brand.
We zeroed in on micro lifestyle influencers who had an authentic relationship with their followers. Content created by them was used throughout the buying journey to amplify the conversion rates as well.
Some Of the posts
925 sterling silver earrings looks so good to try.
Wow! Crushing over these beautiful & elegant earrings.
Hey pretty earrings. Perfect for college goers & in small functions.
Love this earring and your make up do complimenting this earring.
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