Novakid Case Study

The Brand

Novakid is an English learning centre designed for children aged 4 to 12. Novakids’ certified specialists help build children’s confidence in their English skills and make them comfortable with the language.

Industry

Edtech

Target Audience

The Campaign Design

novakid - online classes

Campaign Objective

Brand Awareness, Customer Acquisition, Discount & Offer Annoucements

Platform Leveraged

YouTube

Influencer Genre

Mom influencers

Content Topics

Importance of communication skills, English speaking

Challenges Faced

Content Overview

The content was curated in vernacular languages to reach the regional audience. We stressed the importance of learning English at an early age that aided in the development of children. The influencers offered honest reviews, thus highlighting the strong point and USPs of the brand.
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The Campaign Assets

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