Novakid Case Study
The Brand
Novakid is an English learning centre designed for children aged 4 to 12. Novakids’ certified specialists help build children’s confidence in their English skills and make them comfortable with the language.
Industry
Edtech
Target Audience
The Campaign Design
Campaign Objective
Brand Awareness, Customer Acquisition, Discount & Offer Annoucements
Platform Leveraged
YouTube
Influencer Genre
Mom influencers
Content Topics
Importance of communication skills, English speaking
Challenges Faced
Content Overview
The content was curated in vernacular languages to reach the regional audience. We stressed the importance of learning English at an early age that aided in the development of children. The influencers offered honest reviews, thus highlighting the strong point and USPs of the brand.
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The Campaign Assets
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