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Novakid is an English learning center designed for children aged 4 to 12. Novakid’s certified specialists help build children’s confidence in their English skills, making them comfortable with the language through engaging and effective teaching methods.

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Profiling

We collaborated with mom influencers to reach parents who are looking for quality English education for their children. These influencers were chosen for their trusted voices and strong engagement with their audience.

We selected mid-tier and macro mom influencers to ensure a broad reach while maintaining authenticity. Their credibility and connection with other parents were crucial in promoting Novakid effectively.

YouTube was chosen for its ability to host detailed and engaging content. Influencers created videos showcasing their children’s experiences with Novakid, providing insights into the platform’s effectiveness and benefits.

Influencers posted content consistently over a month, with new videos every alternate day. This maintained a steady buzz and continuous engagement with Novakid’s target audience.

The content focused on personal testimonials and reviews of Novakid’s teaching methods. Influencers shared their children’s progress, demonstrated how the classes are conducted, and highlighted the benefits of Novakid’s approach to English learning. The aim was to build trust and interest among parents looking for quality English education for their children.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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