Meesho Case Study

Recontour Reselling With Meesho

Meesho has been revolutionizing the way that women earn money. It is India’s best money-earning app trusted by over 1 crore resellers. It has been carving its path in enabling small businesses and individuals to start their online stores via social channels such as Whatsapp, Facebook, and Instagram. It has become highly successful because you can start your business from home with zero investment. Meesho has also won the Startup of the Year Trophy At IBLA 2020.

meesho influencer marketing case study

Content Map

The pandemic has brought the lives of people to a standstill. This problem has been addressed by Meesho. It created a segment in the market where you can shop as well as create your own business from scratch. From Beauty to Home appliances to Electronics, anything that you need is on display for your convenience. Keeping this in mind, we created a campaign that not only showcases how you can shop on Meesho but also how it provides a hassle-free way of starting and running a business.

The Creators

Youtube influencers from Beauty and Lifestyle niche took our campaign live. The main focus was to promote the repository of products available that spread over 200 different categories. Micro-influencers created integrated videos displaying various products as well as exhibiting how easy it is to use the Meesho app to earn money by reselling products from the app.

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Some Of The Videos

I love how user-friendly the Meesho app is! I will definitely recommend everyone to give it a try.

I wanted to shop for my birthday and everything I was looking for was available in the same place. Loved it!

I can start my business with very little to no initial investment. Indeed a great way to support small businesses.

Best place to shop because they provide you with great quality products and better services.

Reach the right people, the right way!

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