Mastree Case study
The Brand
Mastree is India’s first three-in-one English learning initiative. They teach students in grades 1-12 how to communicate tactfully, read voraciously, and listen effectively. Their faculty is carefully chosen, and well-designed modules help children develop linguistic skills and abilities at a young age.

Industry
Edtech

Target Audience

The Campaign Design

Campaign Objective
Brand Awareness
Platform Leveraged
YouTube
Influencer Genre
Parenting, education, and child influencers
Content Topics
English, Learning and career
Challenges Faced
Building credibility and creating maximum reach for the final event of the ETF Masterclass
Content Overview
We developed our content with the belief that communication is essential to a happy life and a successful career, and English is at the forefront of it all. As our strategy, we enlisted the help of moms and child influencers.
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Influencers
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M+
Total Reach
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K+
Likes
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Comments
The Campaign Assets
Reach the right people, the right way!
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