MalkansView is driven by ambitious goals, aiming to empower individuals to take control of their financial future rather than being guided by money. Their Big Hairy Audacious Goal (BHAG) is to become the number one training company globally in Technical Analysis, influencing and impacting 100 million people. MalkansView strives to change the way India trades by inspiring people to step out of their comfort zones and unleash their true potential.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with motivational and knowledge-based influencers to create specially crafted integrations promoting MalkansView’s upcoming event. These influencers were chosen for their ability to effectively communicate the importance of financial independence and the benefits of learning about stocks and trading.
- Size
We partnered with mid-tier and macro influencers to ensure broad reach and high engagement. Their established credibility and significant follower base helped amplify MalkansView’s message effectively. and high engagement. Their established credibility and large follower base helped amplify Tradesmart’s message effectively.
- Platform
YouTube was chosen as the primary platform for its capability to host detailed and engaging content. Influencers used this platform to create in-depth videos that highlighted the key features and benefits of MalkansView’s training.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos going live every few days. This maintained a continuous buzz and engagement, keeping MalkansView top-of-mind for the audience throughout the campaign.
- Content Style
The content focused on why it is important to learn about stocks and trading and what it means to be financially independent. Influencers highlighted the importance of increasing income sources and letting money work for you, which are key teachings of MalkansView. The content was seamlessly integrated and tailored to the influencers’ styles, ensuring it felt natural and engaging.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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