The brand offers imitation jewellery for every occasion, designed by a renowned fashion curator. This fancy jewellery is conceptual and creative, aimed at those who relish life and want to make a statement. Our campaign focused on creating awareness and generating sales, especially during India’s festive season, with a spotlight on five timeless earring pieces.
Potential Reach
Views
Engagements
Influencer
Profiling
We targeted macro influencers on Instagram with followers who could afford this type of jewellery. We selected influencers from fashion, beauty, and dance niches, ensuring their aesthetic matched our criteria. Influencers were given the choice of jewellery they liked, which was then shipped to them. This approach ensured that influencers genuinely loved the pieces, turning many into loyal customers.
- Size
We focused on macro influencers to ensure a broad reach and significant impact. Their large following and high engagement rates were crucial in promoting the brand and its jewellery pieces effectively.
- Platform
Instagram was chosen for its visual appeal and high engagement, particularly suitable for showcasing fashion and jewellery. The platform’s features, such as stories and reels, allowed influencers to create dynamic and visually appealing content.
- Content Frequency
Influencers posted content regularly throughout the festive season, maintaining a consistent buzz and driving engagement and sales for the jewellery pieces.
- Content Style
Content focused on brand awareness and generating sales. Influencers shared personal stories and showcased the jewellery pieces in various festive looks. The goal was to highlight the beauty and versatility of the pieces, making them appealing to their followers and encouraging purchases.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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