Joules by Radhika Case study
Influencers made ‘joules’ become the most important aesthetic during festive season
The brand offers imitation Jewellery for every occasion. Designed by a famous fashion curator. This fancy jewellery is conceptual and creative, specially meant for those who relish life and want to make a statement.
Our brief was to create awareness for the brand and generate sales for them especially since this campaign was made live during the whole festive season in India. They had launched 5 timeless earring pieces, which in particular was our product to be marketed. Handpicking influencers with great engagement and a zeal for fashion was the major task at hand for us.
Content Map
We had to highlight that the jewellery was multi-use, meaning it could be worn with either traditional or western outfits. With this thought, we went ahead in the campaign asking influencers to make video look-books styling different outfits with the same pieces of jewellery. We majorly focused on the newly launched collection and made trending song-edit videos with our creators. The post copy of each video, contained a coupon code too, to attract the attention of their followers and give the whole campaign a festive bonanza-vibe
The Creators
Macro Influencers on Instagram, who usually had a following crowd who could afford this kind of jewellery were targeted. We handpicked these influencers, from niches like Fashion, Beauty bloggers & Dancers. Anyone with a sense of aesthetic that matched our criterias, were mde to choose whatever jewellery they liked from the brand and was shipped to them. We made sure our creators fell in love with the pieces too and were useful to them as well. We are glad that most of them, now are loyal customers to this brand. Creating awareness and loyalty one campaign at a time!
Some Of The Videos
A must-have these statement pieces are! Completed my diwali look with them
In absolute awe with this multi-use kundan earrings and neckpiece. Off to buy them now!
Such beautiful edits. Makes you fall in love with jewellery all over again.
I have selected this earring, will buy a matching lehenga now! Haha!
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