Job Expo 2020 Case Study

Job Expo Case Study

Curating relevant influencer content for an online job fair

Anyone looking for jobs across full-time, part-time and contractual employment including home-based opportunities could apply in this Job fair with opportunities in India as well as in abroad. They wanted to do influencer marketing with leading content creators to spread awareness of the plethora of job opportunities available around the globe.

Job Expo Case Study

Content Map

We associated with 5 content creators from the Education and Motivation genre to integrate Job Expo 2020 in their videos. The content was made around how the pandemic is hampering jobs of people around the world and why one should register in Job Expo 2020. The videos were made informative enough to make people understand why this a very great opportunity especially in the times of crisis the world is facing now.

The Creators

The campaign was focussed on YouTube where we worked with top content creators who spoke about the importance of jobs.

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Some Of The Videos

The information you gave in this video is superbly beneficial for all the job seekers/changers.

Great sir. Your videos are a great help during these times. You are very knowledgeable and hardworking. Keep it up.

Thank you so much ma’am for giving very informative details.

Thank you sir ! It will be very much helpful for us !

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