Houm Technologies offers a unique product that allows users to safely store all their public and private digital assets without anyone prying on or accessing them. Aimed at tech enthusiasts and privacy-conscious internet users, Houm sought to create a global demand starting with India.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with content creators across various genres who have a knack for explaining complicated concepts in an entertaining and understandable way. These influencers were chosen for their ability to engage with a tech-savvy audience and educate them on the importance of digital privacy.
- Size
We partnered with mid-tier and macro influencers to ensure broad reach and high engagement. Their established credibility and significant follower base helped amplify Houm’s message effectively.
- Platform
YouTube was chosen as the primary platform due to its ability to host detailed and informative content. The platform allowed influencers to create engaging and educational videos that could explain the complex concepts of internet privacy and Houm’s unique offerings.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos going live every few days. This maintained a continuous buzz and engagement around Houm.
- Content Style
The content style included a variety of formats such as Walk Talks, Explainers, and Animations to narrate the story effectively. Influencers focused on Explaining the Internet, Privacy Concerns, Introducing Houm.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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