#IsseSastaAurAchaKahiNahi

About The Brand

Healthy met tasty, when DryFruitZone spruced up age-old dry fruits, by providing them in newer interesting flavors. They launched flavours like the yum Pizza Cashew (trust us it actually tastes like Pizza, god knows how!), Peri Peri Almonds, and 20+ other unique variants.

They wanted to launch these products with authentic social media campaigns. We enabled that through micro-influencers driven product reviews.

Content Map

Taste, Health and Price were the 3 key pillars that we worked with to generate content ideas. The content ideas ranged from how to use some of their plain flavors in health smoothies or how their unique flavored products are perfect snacking alternatives or even the new cool Chakna. Through relatable stories around these topics we drove high engagement throughout the campaign duration of 6 months.

The Creators

Creators across India tried these products and loved them. Their authentic reactions on social media helped us build extreme fandom for the unique flavours. We mainly focussed on working with food, lifestyle and health related micro-influencers on Instagram and some mega influencers on TikTok.

Campaign Results & Reactions

Creators

Content Assets

Positive Comments

Flavoured cashews look so tasty😍

Pizza chashews are looking so delicious

Omg looks so good! Perfect snacks πŸ‘ŒπŸ‘Œ

🀀🀀 Cashews are love. 😍 And roasted one are to die for. ❀️

Pizza cashews sound to be something unusual… would look forward to try it

I need to get those for my midnight Munchies

This sounds innovative 😍

Dry fruits are nutritious and so delicious πŸ‘Œ

“Seems like healthy and promising 😍”

Industries We Work With

Technology

Tech influencers have continue to drive high value purchases through deep and nuanced content providing true value to consumers. We have collaborated with several leading techfluencers to create content that has moved the needle for various apps and electronic brands.

eCommerce

Not only do 49% of consumers depend on influencer recommendations but 40% purchase something after seeing it on Twitter, YouTube or Instagram! If you're a brand in the e-commerce space its time for you to piggyback on the trust of the right influencers by generating authentic content

Tourism & Hospitality

With a competitive landscape in the travel industry it becomes very crucial for marketers to be frugal. 22% of marketers say influencer marketing is the most cost-effective method of obtaining new customers. Travel influencers have captured experiences powerfully to convince engaged audiences!

Food & Beverages

Influencers have re-shaped the food and beverage industry with their delicable content formats. What continues to be exciting is the concept of Blogger Reviews especially in this niche. Without reading reviews one barely tends to eat even roadside food these days!

Fashion & Lifestyle

57% of Fashion and Beauty Companies Engage in some form of Influencer Marketing! This is an industry that relies heavily on influencer marketing as organic growth for brands has become immensely challenging without advertising and amplification.

Let's Weave Magic