Dryfruitzone offers a variety of unique flavored dry fruits, including innovative options like Pizza Cashew, Peri Peri Almonds, and over 20 other unique variants. To launch these products, Dryfruitzone aimed to create authentic social media campaigns to showcase their flavors and engage with potential customers.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with micro-influencers in the food, lifestyle, and health niches to promote Dryfruitzone’s unique products. These influencers were selected for their strong engagement rates and ability to create authentic content that resonates with their followers. Additionally, we engaged a few mega influencers on TikTok to further amplify the campaign.
- Size
We partnered with micro-influencers to ensure high engagement and authentic promotion within a manageable budget. Their close-knit follower base and strong engagement rates helped deliver the brand message effectively.
- Platform
Instagram and TikTok were chosen as the primary platforms due to their visual appeal and high engagement rates. Instagram allowed for detailed posts and stories, while TikTok enabled fun and viral video content.
- Content Frequency
Influencers posted content consistently over a four-week period, maintaining a continuous buzz and engagement around Dryfruitzone’s products.
- Content Style
The content style focused on authentic product reviews and engaging content that showcased the unique flavors of Dryfruitzone’s dry fruits. Key elements included: Unboxing and Taste Tests, Creative Recipes, Engaging Stories and Reels.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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