Cubelelo is India’s leading cube store, founded in 2014 with a mission to provide a one-stop solution for all speed-cubing needs. Over their journey, they have processed over 2 lakh orders and are trusted by over 1 lakh cubers across the country. Cubelelo offers a comprehensive range of cubing products, making it the ultimate destination for cubing enthusiasts, just a few clicks away.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the niches of parenting, gaming, education, and lifestyle to promote Cubelelo. These influencers were selected for their strong engagement with audiences interested in hobbies, puzzles, and intellectual challenges.
- Size
We partnered with a mix of mid-tier and macro influencers to ensure a broad reach and high engagement. Their established presence and credibility helped in effectively promoting Cubelelo’s products to a wide audience.
- Platform
Instagram was chosen for its visual and engaging nature, ideal for showcasing the variety and excitement of Cubelelo’s products. The platform’s features, such as Stories, Reels, and IGTV, allowed influencers to create dynamic and interactive content.
- Content Frequency
Influencers posted content consistently over a month, with new posts every alternate day. This maintained a continuous buzz and kept Cubelelo top-of-mind for the audience throughout the campaign.
- Content Style
Each influencer created unique content that showcased Cubelelo’s range of products. They produced unboxing videos, tutorials, and personal stories about their experiences with speed-cubing. The content emphasized the quality, variety, and accessibility of Cubelelo’s offerings, making it clear that Cubelelo is the go-to store for all cubing needs.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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