CoinDCX GO is a cryptocurrency trading app designed to make crypto investing easy and accessible for Indian investors. Following the Supreme Court judgement in March 2020 that lifted the banking ban on cryptocurrency trading, CoinDCX GO has gained traction as a leading platform in the alternative asset class.
Potential Reach
Views
Engagements
Influencer
Profiling
We partnered with influencers in the finance, technology, and education niches to promote CoinDCX GO. These influencers were chosen for their ability to explain complex financial concepts and their trusted relationship with their audiences.
- Size
We collaborated with mid-tier and macro influencers to maximize reach and engagement. Their extensive follower base and credibility were essential in educating the audience about cryptocurrency trading.
- Platform
YouTube was chosen for its capability to host detailed and informative content. Influencers used this platform to create engaging videos that explained the benefits and functionalities of the CoinDCX GO app, making crypto trading accessible and understandable.
- Content Frequency
Influencers posted content regularly over a six-week period, with new videos every few days. This strategy ensured continuous engagement and maintained a steady buzz around CoinDCX GO.
- Content Style
The content focused on educational and informative videos. Influencers created tutorials on how to use the CoinDCX GO app, explained the basics of cryptocurrency trading, and shared personal experiences and success stories. This approach aimed to build trust, educate the audience, and encourage them to start trading on CoinDCX GO.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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